Australia

Football
Media

The Australian Professional Leagues (APL) has secured a vital tweak to the television scheduling of the 2024-25 men's A-League season at a crucial time for the organisation.
Rugby Union
Sponsorship & Marketing

Qatar Airways has expanded its presence in rugby union through a sponsorship - brokered by Pitch International - of the British & Irish Lions tour to Australia next summer.
Australian Rules Football
Technology

Nine months on from the Australian Football League (AFL) appointing TGI Sport to manage its in-stadia signage, both parties have established a new agency, Lumen8 Media, to take on the job.
Football
Sponsorship & Marketing

Sporting goods giant Nike has ceded its ball supplier role with Australia’s financially troubled professional men’s and women’s football leagues to the English sports brand Mitre. T
Golf
Media

Foxtel has retained its US Masters rights in Australia in a multi-year deal that solidifies its monopoly over leading golf properties.
Rugby Union
Sponsorship & Marketing

Rugby Australia is beginning to reap the benefits of the attractive schedule of rugby events passing through the country, securing a four-year extension to its Principal Partner sponsorship deal with Cadbury covering its men’s test team.
Aussie Rules
Licensing & Merchandising

Global sports merchandising company Fanatics has broadened its work in Aussie Rules football's Australian Football League (AFL), signing a long-term agreement with Richmond, its second deal with a franchise
Multiple Sports
Media

The Australian government has today (Thursday) passed a bill, first introduced in November following a lengthy review, designed to bolster its listed events legislation, though it still faces criticism…
Football
Media

Telco Optus has secured exclusive rights in Australia to the FA Cup from 2024-25 to 2027-28, complementing its Premier League rights in the country, which it also holds till 2028
Multiple Sports
Industry Moves

Seven West Media, the Australian commercial broadcaster, has made a host of changes in its sports team following the departure of Lewis Martin, its department head
Multiple Sports
Industry Moves

Sportfive has appointed Jordan Iannuzzi as its new senior commercial partnerships manager in Australasia
Basketball
Finance & Law

Larry Kestelman, the man responsible for reinvigorating Australian men's National Basketball League over the last decade, is looking to replicate that success in the women's game after taking a significant…
Multiple Sports
Media

Australian streaming service Kayo has breached gambling advertising rules, according to the Australian Communications and Media Authority (ACMA)
Aquatics
Sponsorship & Marketing

Swimming Australia has appointed the Sportfive agency to an exclusive, multi-year commercial rights representation deal in a bid to increase the sport’s profile in the long build-up to the Brisbane 2032 O…
Rugby League
Sports Betting

The Cronulla Sharks of Australia's National Rugby League is on the hunt for a new stadium naming-rights partner to replace sports betting company PointsBet, amid a country-wide clampdown on gambling advertising
Horse Racing
Industry Moves

The Victoria Racing Club (VRC), which runs Australia’s showpiece horse racing event, the Melbourne Cup, has appointed Kylie Rogers as its new chief executive.
Rugby Union
Licensing & Merchandising

Following entry into the Australian marketplace with AFL, Fanatics will operate the official Rugby Australia online store.
Cricket
Industry Moves

Cricket Australia has filled a key void in its executive team, with the appointment of Ed Sanders as its chief commercial officer.