Australia
Sponsorship & Marketing

Australian cricket captain Steve Waugh says entrusting Australian cricket with the original Ashes trophy would help market the game.
Business

Australian national league soccer clubs are experimenting with new venues, new names and new match days to generate interest in the forthcoming 2001-02 season as cash-strapped Soccer Australia (SA) is unable to provide enough funds to adequately market the competition.

The Australasian PGA Tour is set to make an historic link-up with the American Buy.com Tour next year.
Stadia

A pre-game promotion designed to entertain a capacity crowd of more than 92,000 at a rugby union international in Sydney on Saturday has been scrapped because of complaints it insulted New Zealand and Maori culture.
Events

Australian and South African rugby union will benefit from extra broadcasting revenue if a plan for the two countries? teams to clash offshore in Asia goes ahead.
Events

Brisbane viewers were the only people in the world to have the Goodwill Games? Opening Gala beamed into their homes on Tuesday night as the importance of the 12-day event continued to be questioned.
Media

Australia?s National Rugby League (NRL) plans to hold a live telecast of judiciary hearings, if clubs support the idea.
Media

TV network Cable & Wireless Optus is offering 300 Australian Rugby fans the chance to use their television remote controls to order pizza, download player statistics and get weather updates during Seven Network?s coverage of the Bledisloe Cup this weekend.
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Events

Turner Network Television will still broadcast a significant amount of live Goodwill Games action in the US despite an unfavourable time difference to Australia.
Business

Goodwill Games organisers are heralding the current event in Brisbane, Australia as the most successful ever because it is set to break even and possibly record a modest profit, reports sportbusiness.com chief reporter James Swanwick in Australia.
Business

Ted Turner says the Goodwill Games will go on even if he has to buy them himself, reports sportbusiness.com chief reporter James Swanwick in Australia.

Australia?s Network Ten has secured a five-year television deal for the V8 Supercars series.
Business

Brazilian soccer's latest scandal has taken a new twist after a private meeting of the country's leading directors was secretly recorded and then broadcast by a radio station.
Business

AFL club the North Melbourne Kangaroos has secured a two-year sponsorship deal with Mazda, worth more than A$2m ($1.05m/?1.1m).

The biggest names from last year's Sydney Olympics are back in Australia for the Goodwill Games with the event's organisers hoping Maurice Greene, Marion Jones and Ian Thorpe can save the event from oblivion. For the full story see the FEATURES section of sportbusiness.com.

Australia's top soccer players are threatening to boycott a World Cup warm-up match against France because of unpaid bonuses.
Business

Beer giant Foster?s has signed a new deal to sponsor Formula One?s Australian Grand Prix until 2006.
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here
Business

Soccer Australia has forged ahead with its decision to give its primary broadcaster the Seven Network a larger role in the running of the sport by announcing the appointment of senior executive Shane Wood to the Soccer Australia Board.