Australia

The top 50 sports advertisers in the US reported a 29.5 percent increase in spending in 2000 to $3.1bn.

The "soft" US advertising market for sports broadcasts could force networks to reduce prices or return ad space to affiliate stations, according to a leading industry consultant.

Perry Crosswhite, general manager of Australia's team for next year's Commonwealth Games in Manchester, believes England will surpass them in the medal tally, citing the National Lottery for the host nation's sporting revolution.

The world of squash is set to be revolutionised by the launch of a strategic partnership between the Professional Squash Association, and the international marketing and sports rights company, Eye Group in tandem with its investment arm Fablon Investments Ltd.

Global foreign exchange company Travelex is to sponsor the Australian cricket team's shirt during the Ashes tour in the UK.

The Australian Football League is considering banning further private ownership of its clubs, according to chief executive Wayne Jackson.

A new form of cricket aimed at making the sport more accessible to sports fans has been launched by the Professional Cricketers? Association (PCA) in London.

English soccer club Leeds United is in talks with Australia's Brisbane Strikers to build closer links with the country that produced star forwards Mark Viduka and Harry Kewell.

NBC has sold ? just under 70 percent of its available commercial air time? for the 2002 Winter Olympic Games in Salt Lake City, according to NBC Olympics chief operating officer Randy Falco.

Gobarkingmad, the greyhound racing service owned by UK-based online betting and leisure group Gaming Internet, is to get an additional cash injection of #8m to #12m ($11m to $17m) through an institutional placing and an offer to help fund this month?s launch of its website and next month?s launch of its digital television channel.

GG-Media, the consortium bidding for media rights to UK horseracing, has agreed terms with ten courses for payments worth #25 million ($US35.5m) over five years.

CurzonPacific, the Australian events managment company, will be directing and producing the opening and closing ceremonies for the 9th South Asian Federation Games in Islamabad, Pakistan in October.

Sportsworld media, the sports marketing and television production company, has increased its foothold in Melbourne, Australia after reaching an agreement with the Australian Football League and Melbourne?s Eastern Football League to produce a television programme called The Champions.

The United States wants to hold an annual "Test match" against Australia in a bid to lift the profile of swimming in both countries.

The head of the Australian Rugby Union has rejected claims by his English counterpart that the British Lions were not getting a big enough slice of revenue from their upcoming tour of Australia.

More than a dozen countries have declared an interest in hosting either of the next two editions of the World Club Championship, FIFA said on Thursday.

Australia will soon have its first million-dollar Test cricketer under a new pay deal negotiated with the Australian Cricket Board.

Rugbee.com has finally clinched its big name deal ? and signed up the internet domain name, rugby.com.