Australia
Asics extends Australian Olympic Committee kit supplier deal
Japanese sports brand Asics has renewed its official performance footwear and apparel partner partnership agreement with the Australian Olympic Committee (AOC) for four more years until 2026
AFL strikes licensing deal with Reddit
The Australian Football League (AFL) has announced a licensing agreement with message board platform Reddit that will allow the website’s users to add AFL-themed clothing to their virtual avatars.
Melbourne replaces Kazan as host of Fina’s short-course World Championships
The Australian city of Melbourne has been awarded hosting rights to this year’s World Swimming Championships (25m) after Fina, the global governing body for aquatic sports, removed the event from Kazan i…
Football Australia rebuilds finances and focuses on sporting challenges
Speaking to SportBusiness at the recent SportNXT conference, Football Australia chief executive James Johnson talks about a year of far-reaching reforms for the national association. Kevin McCullagh reports.
AFLW salaries to ‘almost double’ following pay deal
The Australian Football League (AFL) has agreed to almost double the wages of players in the AFLW women’s competition as part of a new collective bargaining agreement with the AFL Players’ Association (AF…
ESPN extends US rights to Australian Open through 2031
Relationship with Tennis Australia will move into a fifth decade
Foxtel renews SailGP rights in Australia
Australian pay-television broadcaster Foxtel has renewed its rights to the SailGP global sailing series
Supercars promotes Tunnicliffe to broadcast chief after Prendergast departure
Supercars has announced the promotion of David Tunnicliffe to head of broadcast
Land Rover extends Rugby Australia deal through 2024
Luxury automaker Land Rover Australia has renewed its commercial partnership with Rugby Australia until the end of 2024.Â
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Kooyong Classic to return in 2023 with new title sponsor
Melbourne tennis tournament the Kooyong Classic will return next January after a two-year hiatus due to the pandemic
Rugby World Cup hosting rights ratified for Australia, USA and England
World Rugby has today (Thursday) confirmed that the five editions of the various men’s and women’s Rugby World Cup tournaments spanning 2025 to 2033 will be held in England, Australia and the USA, res…
Foxtel plans Kayo price hike as streaming subscribers grow
Australian broadcaster Foxtel has increased the price of Kayo Sports after reporting a big jump in subscribers at the sports streaming service during financial results for the first quarter this year
Fox Sports Australia, Claro among new eSkootr Championship rights partners
The eSkootr Championship (eSC) has signed a rights deal in Australia with pay-television broadcaster Fox Sports, while it will also receive coverage in Latin America after an agreement was struck with…
Adam Karg and Jonathan Robertson | Five big questions from the SportNXT conference
Two leading Australian sports industry academics distil five key challenges for sports industry leaders, identified at last month's SportNXT conference in Melbourne.
Optus acquires rights for Women’s FA Cup final
Telco Optus has acquired the exclusive rights in Australia for next week's Women's FA Cup final between Chelsea and Manchester City
UFC strikes beer sponsorship deal with Drink West in Australia
The Ultimate Fighting Championship has announced a six-month sponsorship agreement with Drink West, the Sydney-based beer brand founded by UFC fighters Tai Tuivasa and Tyson Pedro, covering Australia
ATP strikes global Pepperstone partnership
Australian online trading company gains naming rights to official rankings
Melbourne Storm extends Suzuki sponsorship
Melbourne Storm has renewed its sponsorship deal with Japanese automobile company Suzuki