Australia
Sponsorship & Marketing

Ambush marketing was less of an issue in Sydney than at past Olympics but a spat has emerged between major brewers Carlton & United and Lion Nathan.
Stadia

Tickets for England?s forthcoming tests against Australia and South Africa have sold out faster than for any previous autumn internationals at Twickenham Stadium.
Business

IT firm Pentasoft Technologies Ltd has signed a deal with the Australian Cricket Board to sponsor the national cricket team at the ICC knock-out tournament in Kenya.
Events

Virtual technology company Orad Hi-Tec Systems has been recognised with an Emmy Award by the Academy of Television Arts & Sciences.
Business

One of the top men behind the organisation of the Sydney Olympics has said he is to quit politics.
Business

Russian Olympic officials have warned that a shake-up is urgently needed if the country is to keep pace with other leading nations.
Business

The UK is set to cash in on the gold-medal winning success of its athletes in Sydney.

The United States may have grabbed the most gold medals, but NBC's tape-delayed coverage of the Summer Games from Sydney limped across the finish line at a 32-year low in Olympic television ratings. For the full story see the `FEATURES? section of sportbusiness.com.
Events

The first Olympics on the web captivated US office workers during the first week of the Sydney 2000 Games.
Events

Following the conclusion of the Sydney Olympics, organisers of the next Games have spoken confidently of it matching the success achieved by the Australian city.
Business

The budget for Melbourne's 2006 Commonwealth Games has ballooned to A$400 million, a substantial increase over initial estimates.

International sport is still saddled with a hard core of drug cheats even though the Sydney Olympics were not struck by a doping epidemic.
Sponsorship & Marketing

The disappointing ratings for Olympic coverage on NBC in the US have been offset by more encouraging figures around the world.

Fears of chaos at Sydney airport proved groundless as the world's top athletes headed smoothly home after what was hailed as the best Olympics ever.

Sydney's successful Games took the spotlight away from the Olympic bribery scandal for a few weeks but the Salt Lake City affair is not over yet.
Business

The Equestrian Federation of Australia and ActiveTV have signed a deal to enhance the sport?s television coverage.

U.S. athletics authorities, under fire at the Sydney Olympics for their drug-testing procedures, appear set to hand over control of all their anti-doping efforts to WADA, the new world anti-doping agency.
Events

NBC Sports chief Dick Ebersol has defended the network?s broadcast strategy for the Sydney Olympics in the face of disappointing ratings.