Australia

Rugby League
Sponsorship & Marketing

Melbourne Storm has renewed its sponsorship deal with Japanese automobile company Suzuki
Multi-sport
Events

The official who oversaw Victoria’s response to the Covid-19 pandemic is being lined up to become chief executive of the organising committee for the Victoria 2026 Commonwealth Games, according to reports.
Multi-sport
Governance

Ian Chesterman has been elected as president of the Australian Olympic Committee
Multi-sport
Sponsorship & Marketing

Commonwealth Games Australia has finalised a sponsorship agreement with Australian retailer Harvey Norman ahead of the Birmingham 2022 Commonwealth Games
Football
Media

Ten has acquired exclusive rights in Australia to a raft of pre-season football matches from across the globe
Rugby Union
Governance

Rugby Australia cut its losses to A$4.5m ($3.3m/€3.1m) last year after broadcast revenue increased by more than 50 per cent during another rugby union season disrupted by the Covid-19 pandemic.
Golf
Events

Golf Australia has announced that its men’s and women’s Australian Opens will be held concurrently from this year, with the former to also be sanctioned on the DP World Tour for the first time.
Motorsport
Governance

World Sport Consulting, the international organiser of the Touring Car Racing motorsport category, has extended its rights agreement with Motorsport Australia until 2028
Multiple Sports
Media

Australian telecoms operator Telstra has reached an agreement to acquire a 51-per-cent stake in IPTV provider Fetch TV for A$50m ($35.4m/€33.8m) as part of plans to improve its underlying technology.
Australian Rules Football
Media

Paramount, the owner of Australian free-to-air television network Ten and subscription streaming service Paramount Plus, will reportedly bid for the entire suite of Australian Football League domestic…
Multi-sport
Events

The board of the organising committee for the Brisbane 2032 Olympic and Paralympic Games has identified the recruitment of a chief executive as a “top priority” after meeting for the first time today (We…
Speedway
Media

Australian pay-television operator Foxtel has renewed its rights to the FIM Speedway Grand Prix World Championship under a sublicensing agreement with new event promotor Discovery Sports Events
Football
Events

Liverpool is to play a friendly against fellow Premier League outfit Crystal Palace at the National Stadium in Singapore as part of its forthcoming pre-season tour of Southeast Asia
Australian Rules Football
Sponsorship & Marketing

The Australian Football League has announced a sponsorship agreement with Pepperjack Wines. The deal sees the Treasury Wine Estates-owned brand become the official wine of the current AFL season
Australian Rules Football
Licensing & Merchandising

The Australian Football League is to release a range of non-fungible tokens (NFTs) after striking a five-year agreement with Hong Kong-based digital collectibles company Animoca Brands
NFL
Industry Moves

The National Football League is continuing to expand its international business operations by appointing league executives Henry Hodgson and Charlotte Offord as the general managers for the United Kingdom…
Multiple Sports
Sports Betting

News Corp Australia is reported to be close to launching a new online sports betting service after striking agreements with gambling entrepreneur Matthew Tripp and Las Vegas-based investment firm Tekkorp
Swimming
Events

The ‘Duel in the Pool’ swimming contest is to return to Sydney for the first time in more than 15 years after Swimming Australia and USA Swimming revived the event as part of a “festival of swimming” in the …