Australia

The Sydney 2000 Olympic Games broadcast is expected to shatter the marks set by the Atlanta 1996 Olympic broadcast in nearly all areas. As such, it will be the largest and most watched sports event broadcast in history. See the `FEATURES? section of SportBusiness.com for the full story.

The marketing rights for the Sydney 2000 Olympic Games will generate an estimated $2.6billion in revenue for the Olympic movement ? a new Games record. See the `FEATURES? section of SportBusiness.com for the full story.

The ATP Tour will unveil the latest ad in its "New Balls Please" campaign in tomorrow's edition of USA Today.

Audio, television and video manufacturer Panasonic has renewed its global sponsorship deal for the next series of Olympic Games.

Olympics chief Juan Antonio Samaranch says he is not worried about attacks on the organisation from international anti-graft campaigners.

The European Union has welcomed the settlement of a row over foreign television access to the Sydney Olympics.

Thousands of Australians and foreigners, setting aside cynicism about corrupt officials, doped athletes and bungled busing, poured into central Sydney on Thursday to glimpse the torch that heralds the opening of the biggest Olympic Games.

NBC has sparked a case of air rage after featuring the logo of Australian airline Qantas in its Olympic programme ? despite the airline?s rival being one of the Games? main sponsors.

Continuing our countdown to the Games, which get underway with a dramatic opening ceremony in Sydney on Friday, we look at another of the key components in beaming sport?s greatest occasion to its television audience of billions. For the full story see the `FEATURES? section of SportBusiness.com.

Sydney Games organisers are putting their money on hitting an Olympic record for ticket sales, even before the opening ceremony on Friday.

Online digital sports content provider Quokka Sports has hosted U.S. Secretary of Commerce Norm Mineta at their San Francisco headquarters.

ESPN The Magazine has rated NBCOlympics.com as its number one Olympic Web site.

NBC/Quokka Ventures, a joint venture of NBC and Quokka Sports, has launched USOlympicstore.com.

Leading Olympic figure Dick Pound has criticised the reduction of a ban on Cuban high jumper Javier Sotomayor who tested positive for cocaine.

Developers of the new Wembley Stadium have appointed a new contractor for the multi-million dollar venue.

Almost every person on the planet with access to a television will watch the Sydney Olympics at some time in the next month.