Australia
Wests Tigers secure PlayUp sponsorship; Waratahs ‘holding out for A$1m deal’
Australian rugby league franchise Wests Tigers has announced a four-year sponsorship agreement with Sydney-based betting and online gaming brand PlayUp
Poll finds one-third of AFL fans worried about gambling ads
More than a third of Australian Football League supporters are concerned about gambling adverts during AFL matches, according to a survey conducted by the AFL Fans Association
Kugeler appointed permanent chief executive of Stan
Martin Kugeler has been appointed as chief executive of Australian streaming service Stan on a permanent basis
Foxtel to expand UHD content in Australia
Australian pay-television broadcaster Foxtel is to significantly increase the amount of live programming it provides in ultra-high definition (UHD) across its Fox Sports channels
Sanzaar still confident of securing UK broadcast deal
Sanzaar remains confident of agreeing a broadcast rights deal in the United Kingdom for international fixtures despite being unable to secure an agreement for the inaugural Super Rugby Pacific season
Swyftx deal marks NRL’s first cryptocurrency exchange sponsorship
Australia’s National Rugby League has signed cryptocurrency exchange Swyftx as its exclusive cryptocurrency exchange sponsor in a three-year deal, from 2022 to 2024, with a further two-year option until t…
Stan Sport acquires ‘multi-year’ Professional Fighters League rights in Australia
Australian streaming service Stan Sports has secured exclusive Professional Fighters League broadcast rights in a “multi-year” agreement with the mixed martial arts promotion.
Victoria enters exclusive talks over 2026 Commonwealth Games
The Commonwealth Games Federation has entered an exclusive dialogue period with the state of Victoria as the Australian region looks set to host the 2026 Commonwealth Games
Seven secures 30-per-cent revenue increase, aims to retake Australian Open rights
Australian commercial broadcaster Seven will attempt to win back domestic broadcast rights to the Australian Open when negotiations over the tennis grand slam's next rights cycle begin later this year
Mars extends Ballarat stadium naming rights deal
Eureka Stadium, the 11,000-seat sports ground in the Australian city of Ballarat, will continue to be known as Mars Stadium after multinational confectionary group Mars Wrigley extended its naming rights…
Stockwell announced as new Swimming Australia president
Three-time Olympic gold medallist Tracy Stockwell has been announced as the new president of Swimming Australia, the governing body for competitive swimming in the country
Altrad adds another shirt sponsorship in Western Force deal
Super Rugby Pacific franchise Western Force has agreed a four-year sponsorship agreement with French industrial services company Altrad
Foxtel to launch dedicated Women’s World Cup channel
Australian pay-television broadcaster Foxtel is to launch a dedicated television channel for the Women’s World Cup, the showpiece 50-over cricket event that begins next month.
Tasmania throws hat in the ring for 2026 Commonwealth Games
The Australian state of Tasmania has expressed interest in staging the 2026 Commonwealth Games or acting as a co-host
Harvey Norman signs new deal as Super Rugby Pacific title sponsor
Australian retailer Harvey Norman has signed a new deal as title sponsor of Super Rugby Pacific, the new format of Super Rugby competition, for the 2022 season
Swimming Australia appoints Hawkins as commercial manager
Swimming Australia has appointed Jodie Hawkins as commercial and marketing general manager as it looks to increase the sport’s profile in the long build-up to the Brisbane 2032 Olympics.
Head of streaming television and content Dimopoulos departs Optus
Corin Dimopoulos, executive head of streaming television and content at Optus, is to leave the Australian telecoms operator