Australia
Cricket Australia agrees schedule for historic Pakistan tour
The Australian men's cricket team will tour Pakistan next month for the first time in 24 years, Cricket Australia has confirmed.
Publicis Groupe appoints ANZ sport and entertainment director
International advertising agency Publicis Groupe has appointed former Telstra sports sponsorship manager Will Koukouras as its national director of sport and entertainment in Australia and New Zealand
T20 World Cup tickets on sale as Australia eases travel restrictions
Tickets for the men’s T20 World Cup in Australia have gone on sale, shortly after the country announced it would reopen its borders to vaccinated tourists later this month.
Foxtel revenues fall as Kayo Sports subscriptions plateau
Australian pay-television broadcaster Foxtel has reported a 3-per-cent decrease in year-on-year revenues for the last three months of 2021, with the number of subscribers to its Kayo Sports streaming service…
Asahi expands Manly Sea Eagles sponsorship
Australian rugby league team Manly Warringah Sea Eagles has announced Asahi Lifestyle Beverages as its official non-alcoholic beverage partner
Stan adds Australia’s SpeedSeries to motorsport line-up
Australian streaming service Stan Sport has secured exclusive rights to the inaugural SpeedSeries motor racing tour in a “multi-year” deal with the Australian Racing Group.
BentSpoke announced as Brumbies beer sponsor
Australian craft beer brand BentSpoke has been named as the official beer partner of the ACT Brumbies
Twenty3 lands event activation contract for 2022 Women’s Basketball World Cup
Twenty3 Sport + Entertainment has been appointed by the 2022 Women's Basketball World Cup Local Organising Committee as the event activation partner for the tournament being held in Australia.
Hancock Prospecting to sponsor Australian Olympic teams
The Australian Olympic Committee has announced a four-year sponsorship agreement with Perth-based mining and agriculture company Hancock Prospecting
Stan Sport adds Formula E to motorsport portfolio
Australian streaming service Stan Sport has secured exclusive rights to the FIA Formula E World Championship in a “multi-year” agreement with the electric car racing series.
PCB strikes broadcast deal with Foxtel, TikTok sponsorship
Australian pay-television broadcaster Foxtel has secured a deal with the Pakistan Cricket Board for rights to the Pakistan Super League and home matches of the Pakistan national team, until April 2023
No disruptive protests, but Peng-Shuai t-shirts allowed at Australian Open
Australian Open spectators will not be stopped from from wearing t-shirts referencing the controversy around Chinese player Peng Shuai but will not be allowed to disrupt the event with protests, Tennis…
Seven unveils extensive Beijing 2022 broadcast plans
Australian free-to-air broadcaster Seven has unveiled plans for more than 1,600 hours of live coverage of the Beijing 2022 Winter Olympics across its television channels and streaming service
Sydney FC offers AR experience for new stadium
Australian football club Sydney FC has launched an augmented reality tool to give supporters a 3D preview of its Sydney Football Stadium, which is scheduled to open later this year
Tennis Australia ends sponsorship with fossil fuel producer Santos
Tennis Australia has confirmed the end of its sponsorship agreement with gas producer Santos amid a public backlash against fossil fuel firms sponsoring major sports events
Nine confirms sublicense of ICC men’s World Cup rights
Australian free-to-air broadcaster Nine Entertainment has confirmed a sublicensing deal with pay-television broadcaster Foxtel covering this year's International Cricket Council T20 men's World Cup and…
Crypto.com follows AFL deal with Crows sponsorship, succumbs to hacking
Australian Football League club Adelaide Crows has announced a “multi-year” sponsorship agreement with cryptocurrency exchange platform Crypto.com.
The deal sees Crypto.com