Australia

Football
Sponsorship & Marketing

Financial services company Liberty has agreed a multi-year deal to become the first naming rights sponsor of A-League Women, the top tier of women’s club football in Australia.
Multiple Sports
Events

New Australian sports industry conference SportNXT has announced that its inaugural event will take place April 6-8 next year in Melbourne, the same week as the Formula 1 Grand Prix in the city
Football
Sponsorship & Marketing

Hotel operator Accor has won the naming rights to Stadium Australia, formerly known as ANZ Stadium, which will now be called Accor Stadium under a seven-year deal
Basketball
Media

Chinese digital sports platform Dongqiudi has acquired rights for Australia's National Basketball League in a two-season deal, covering 2021-22 and 2022-23
Rugby Union
Events

Australia has today (Wednesday) been named by World Rugby as the exclusive ‘Preferred Candidate’ to host the 2027 Rugby World Cup, with the international federation to enter into “exclusive targeted dialo…
Football
Data

Sports data firm Stats Perform and A-Leagues have agreed a three-year deal, beginning with the 2021-22 season, to create new, data-driven content for the leagues’ media channels.
Tennis
Events

Players taking part in next year's Australian Open tennis grand slam must be vaccinated, Tennis Australia chief executive Craig Tiley has confirmed
Football
Media

Australian telco Optus has renewed its exclusive rights for the English Premier League for the next six seasons, in a deal running from 2022-23 to 2027-28
Cricket
Events

The International Cricket Council has unveiled the 14 host nations for eight men’s limited-overs tournaments between 2024 and 2031, which includes the return of the ICC Champions Trophy for the first t…
Football
Media

Pay-television broadcaster Sky New Zealand has renewed its rights for Australian football's A-Leagues in a multi-year deal beginning with the upcoming 2021-22 season
Cricket
Technology

Ticketing and technology business TEG has entered into a wide-ranging agreement with Cricket Australia to merge fan data across ticketing, membership, merchandise and participation
Football
Fan Engagement

Australian football's Australian Professional Leagues has launched a new website and mobile app-based football content platform, KeepUp
Cricket
Events

The Australia and England cricket teams have confirmed historic tours of Pakistan next year, after avoiding the country for more than a decade over security concerns
Australian Rules Football
Sponsorship & Marketing

Loans company Latitude Financial has upgraded its relationship with Australian Football League club Richmond to the position of joint major partner until at least the end of the 2025 season
Tennis
Sponsorship & Marketing

Hotel chain Marriott Bonvoy has been named as the official hotel partner for tennis’ 2022 Australian Open, as well as the lead-in tournaments for the Grand Slam event.
Cricket
Finance & Law

Cricket Australia has had talks with American private equity firm Silver Lake about a potential investment, according to local media
Sailing
Sponsorship & Marketing

SailGP has announced professional services firm KPMG Australia as the new presenting partner of its race in the region
Tennis
Media

Japanese pay-television broadcaster Wowow has renewed its rights for the Australian Open tennis grand slam in a multi-year deal beginning in 2022