Australia

Australian Super Rugby Pacific team Queensland Reds has named global insurance broker BMS Group as its new front-of-jersey sponsor in a four-year agreement, from 2024 to 2027

Foxtel has extended its Cricket South Africa (CSA) rights in a multi-year deal from 2024-25 onwards, reinforcing its position as the ‘home of cricket’ in Australian broadcasting.

Cricket Australia (CA) has upgraded deals with two existing sponsors – Toyota and HCLTech – on one-year contracts to fill the top two kit branding positions for the recently crowned men’s Cricket World…

The Australian Professional Leagues (APL) has announced a two-year extension of its sponsorship agreement with utility vehicle brand Isuzu UTE

The Commonwealth Games Federation (CGF) has been dealt yet another blow in its attempt to stage the next edition of the Commonwealth Games in 2026, after Australia's leading official said the organisation should look outside the country for new host after a joint proposal collapsed.

Global sports merchandising company Fanatics has announced its first licensing agreement with an Australian Football League (AFL) team, Melbourne-based Essendon.

E-commerce giant Amazon has taken a major leap into cricket after securing exclusive media rights in Australia to International Cricket Council events from 2024 to 2027

Streaming platform Fite has acquired exclusive rights in selected markets across Europe and Oceania to Portugal’s Primeira Liga until the end of the 2025-26 season.

New Balance has taken a major step in commercialising its relationship with Australian tennis by signing as the ‘Official Performance Apparel and Footwear’ provider of the Australian Open (AO) and United Cup.  

Rolex has secured the title sponsorship rights to next year’s Australian Grand Prix as part of its existing Global Partner deal with Formula 1.

Rugby Australia has concluded its capital raise programme, today (Friday) entering into an agreement with Pacific Equity Partners (PEP) that is designed to underpin investment during a crucial upcoming period for the governing body.

Football Australia's revenues rose by 48 per cent in the past year, reflecting new-found success on the pitch and rising confidence about the future of the sport in the country

Stalwart sponsor of Australian sport, the retail giant Harvey Norman, has opted not to extend its deal with Rugby Australia as the domestic market title sponsor of the Super Rugby Pacific competition

Hamish McLennan was ousted as chairman of Rugby Australia at a late-night board meeting yesterday (Sunday), and has been replaced by Daniel Herbert.

India's defeat to Australia in the ICC Cricket World Cup final on home soil drew a record peak concurrency of almost 59 million viewers on Disney Star's OTT platform yesterday (Sunday)

Football Australia and Nike are to take their commercial relationship into a third decade after the US sportswear giant today (Friday) signed a new 10-year kit supplier contract