Australia
Stone and Wood replaces Yenda as Rugby Australia beer sponsor
Australian brewery Stone and Wood Brewing Co. has become a sponsor of Rugby Australia and the Wallabies men’s national team ahead of the international season.
AFL and NRL deals highlight Therabody’s ‘significant investment’ in Australia
Wellness tech company Therabody signed two Australian sports league sponsorships this April, having entered the local market under its former Theragun corporate name in late 2019
Tennis Australia appoints former Qantas executive Cornelis as new CCO
Tennis Australia has appointed former Qantas and DHL executive Cedric Cornelis as its new chief commercial officer
SailGP returns to Australia, calendar expanded to nine races
SailGP is set to return to Sydney Harbour after the sailing series announced it would be adding a ninth race to its 2021-22 calendar, the Australian Sail Grand Prix
Sports Flick makes basketball move with CBA deal
Australian streaming platform Sports Flick has secured media rights to the Chinese Basketball Association league for the 2021-22 season
Ten adds AFC and national team rights to football portfolio
ViacomCBS-owned Australian broadcaster Network Ten has struck a deal with Football Australia to broadcast all national team matches outside of World Cups until 2024
Brisbane 2032 ‘not a done deal’, Korea throws in towel
Australian Olympic official John Coates warned that Brisbane's appointment as host of the 2032 Olympics was not yet ensured, ahead of a July 21 vote by the International Olympic Committee
HBA Media adds Ascot deals in India, Malaysia and New Zealand, FITE streaming
HBA Media, the horse racing media rights agency, has agreed a string of new deals for this year’s edition of the prestigious UK meeting at Royal Ascot.
ESPN+, Hotstar to stream WTC final in US, Foxtel lands Australian rights
Streaming services ESPN+ and Hotstar have acquired rights in the US to cricket’s inaugural World Test Championship (WTC) final between India and New Zealand, while a deal has also been struck in Australia f…
Brisbane poised to land 2032 Olympics on eve of Tokyo Games
Brisbane is a step away from being confirmed the host of the 2032 Olympic Games after being put forward to the final stage of the selection process by the International Olympic Committee executive board…
Sports Flick adds Concacaf 2021 Gold Cup to football portfolio
Australian streaming platform Sports Flick has picked up the exclusive media rights in Australia to the Concacaf’s 2021 Gold Cup.
UFC agrees betting sponsorship deal with Neds
Sports betting company Neds has agreed a deal with the Ultimate Fighting Championship to become the official wagering partner of the mixed martial arts promoter in Australia
Football Australia withdraws teams from AFC Champions League
Football Australia has withdrawn Sydney FC, Melbourne City FC and Brisbane Roar from the AFC Champions League, the Asian Football Confederation (AFC) has confirmed
Coates sponsors State of Origin series as LED inventory sells out
Australia’s National Rugby League has signed up equipment hire provider Coates to a four-year sponsorship of the State of Origin Series.
Optus acquires rights for 2023 Women’s World Cup
Telco Optus has acquired the exclusive media rights in Australia for the 2023 Fifa Women's World Cup, which is being jointly hosted by the country and New Zealand
State of Origin opener moved to Queensland amid Covid outbreak in Victoria
Australia's National Rugby League has relocated the 2021 Stage of Origin opener to Townsville, Queensland, due to an ongoing Covid-19 outbreak in the state of Victoria
Ex-Ironman and Sportfive executive Beeche appointed CEO of 2023 Women’s World Cup
Fifa has announced the appointment of former Ironman and Sportfive executive David Beeche as the chief executive of the 2023 Women’s World Cup in Australia and New Zealand.
Hockley appointed CEO of Cricket Australia on permanent basis
Nick Hockley has been appointed chief executive of Cricket Australia, after a year serving as the organisation's interim chief executive