Australia

Organisers of the 2021 Rugby League World Cup have opted to go to market with broadcast rights in Australia, before looking to strike deals in New Zealand, Canada and the US

Physiotherapy and strength training provider Kieser has become title sponsor of Australia’s Great Ocean Road Running Festival in a deal brokered by the IMG agency.

Australian Professional Leagues, the new body governing Australia’s club football leagues, has agreed a new sponsorship deal with McDonald’s Australia.

World Rugby, the international governing body for rugby union, is in the midst of a media rights invitation to tender in Australia, one of its most lucrative markets, and will invite broadcasters to submit…

Water Polo Australia and News Corp have agreed a deal that will see live content streamed on the media company’s newspaper websites before its television or streaming services.

Subscription streaming platform FloSports has agreed rights deals in North America and Australia to a host of leading cycling events, along with athletics and triathlon events

Australia free-to-air broadcaster Seven has suffered a major financial hit after an independent arbitrator ruled Cricket Australia must pay a rebate of A$5.3m ($4.1m/€3.4

The AFL has signed up German tyre brand Continental as a new sponsor for the 2021 AFL Premiership season and extended its key airline carrier deal with Virgin Australia

Cricket Australia's interim CEO Nick Hockley explains how his organisation had to adapt in order to deliver a full season of cricket in 2020-21. Kevin McCullagh reports.

The three levels of government in Australia have all confirmed their support for Brisbane’s bid to host the 2032 edition of the summer Olympic Games.

The Australian Football League has announced that its 2021 Grand Final will return to the conventional afternoon kick-off at the Melbourne Cricket Ground, with the League aiming for 100,000 fans at the…

Sports brand Nike will be the event naming sponsor of the Melbourne Marathon Festival when it returns to the sporting calendar this October

Rugby Australia is stepping up its efforts to secure private equity investment as it looks to prop up finances that were already stretched even before the Covid-19 pandemic

Australian pay-television operator Foxtel has unveiled a new initiative to increase the visibility of women's sport on its linear channels and streaming platform Kayo Sports

Brydens Lawyers, a major sponsor of Australian sport, has called for its sponsorship decals to be removed from the basketball court of the Sydney Kings because players are slipping on the surface

The British and Irish Lions have turned down a bid by Rugby Australia to host this summer’s tour against South Africa.