Australia

Rugby League
Sponsorship & Marketing

Sportswear brand Puma will kit out both Australian rugby league’s State of Origin representative sides in 2021, adding the NSW Blues to its recently-signed agreement with the Queensland Maroons.
Rugby League
Sponsorship & Marketing

Australian rugby league team the Newcastle Knights has agreed a back-of-jersey sponsorship with US health products company Isagenix International
Rugby League
Events

Australia’s National Rugby League (NRL) and South Australian government have announced plans to host a State of Origin match at the Adelaide Oval in 2023.
Basketball
Media

Sports data company Sportradar has agreed a multi-year data and media rights deal with Australian second-tier, semi-professional basketball league NBL1
Football
Media

Sports Flick, a relatively new sports streaming platform based in Sydney, has stunned the Australian media-rights market by outbidding established, major players to secure rights for the Uefa Champions…
Rugby League
Finance & Law

The NRL reduced its operating costs by more than a third as it fought to ensure the game continued in the face of disruptions caused by the Covid-19 pandemic
Rugby Union
Events

Rugby Australia has offered a minimum guarantee to cover the costs of the forthcoming British & Irish Lions tour to South Africa, and return a profit, in what is said to be a potentially decisive move…
Motorsport
Sponsorship & Marketing

Australian motor racing series Supercars has agreed a number of sponsorship deals ahead of this weekend’s season-opener at Bathurst, the Repco Mt Panorama 500.
Multi-sport
Events

The International Olympic Committee is to begin talks with Brisbane about its bid to host the 2032 Summer Olympics, after selecting the Australian city as a non-binding 'preferred candidate' for the event
Events

The innovative region-wide bid from the Australian state of Queensland is set to receive a major boost to its hopes of hosting the 2032 Olympic Games, after it emerged that the International Olympic Committee…
Cricket
Media

Seven’s ongoing dispute with Cricket Australia over the value of a media rights deal has taken another twist after it emerged that an arbitrator has ruled that the commercial free-to-air broadcaster i…
Swimming
Media

Amazon’s first sports rights acquisition in Australia left local industry insiders puzzled and expecting further moves for sports content by the tech giant.
Motorsport
Media

Kayo Freebies, a free version of Australian broadcaster Foxtel's Kayo Sports streaming service, launches today, with this weekend's Supercars season-opener the highlight of the launch content
Football
Events

Australia and Qatar have pulled out of this summer's rescheduled Copa América as the tournament clashes with rescheduled AFC World Cup 2022 and Asian Cup 2023 qualifying dates, Conmebol has announced.
Golf
Sponsorship & Marketing

US video conferencing company Cisco Webex has become the inaugural presenting partner of the PGA of Australia's The Players Series, a new mixed tournament series that involves men and women competing in…
Rugby Union
Media

Australian broadcaster Nine Entertainment is said to be considering offering its streaming service Stan Sport directly to pubs and clubs via smart television apps, in an effort to ensure its Super Rugby…
Tennis
Events

Craig Tiley, chief executive of Tennis Australia and tournament director of the Australian Open, has said that he expects the total losses from going ahead with the tournament to exceed A$99m (€64m/$78m) d…
Cricket
Media

Cricket Australia has launched an invitation to tender process for its media rights in the UK for the 2021-22 Southern Hemisphere cricket season onwards, covering the coming season's Ashes Test series…