Australia

Cricket
Media

This year’s Big Bash League was the most-watched tournament in league history, according to Cricket Australia. An average audience of 1.4
Tennis
Sponsorship & Marketing

Tennis Australia has struck a new sponsorship deal with gas supplier Santos and extended deals with whisky brand Canadian Club and ride-sharing brand Uber for this year’s Australian Open.
Tennis
Events

The first tennis Grand Slam of the year, the Australian Open in Melbourne, has got underway after weeks of speculation and scrutiny over whether the organisers could pull it off successfully
Cycling
Events

The Union Cycliste Internationale has announced that the Australian city of Brisbane will host the 2026 BMX World Championships, while also awarding the title of ‘Bike City’ to four new cities and reg…
Rugby Union
Governance

Australia's Rugby Union Players Association have agreed to significant pay cuts for the national team after agreeing to a Covid-19-enforced extension to an amended collective bargaining agreement running…
Tennis
Technology

This year’s Australian Open will set a first for grand slam tennis tournaments with the introduction of live electronic line calls, as organisers today (Thursday) maintained the event will proceed as p…
Tennis
Governance

Tennis Australia has cancelled play in the preparation tournaments for the Australian Open after a worker at one of the quarantine hotels hosting competitors tested positive for Covid-19
Swimming
Media

Amazon has acquired its first live rights to an Australian sporting event in a deal between Swimming Australia and the online retail giant
Rugby League
Sponsorship & Marketing

Sportswear brand Puma has signed a six-year kit supplier deal with the State of Origin rugby league team Queensland Maroons from 2021 to 2026
Netball
Media

Netball Australia has signed a new five-year domestic rights deal with pay-television broadcaster Foxtel
Cricket
Governance

Cricket Australia has postponed its upcoming three-Test tour of South Africa, citing an unacceptable level of health and safety risk to its players and leading Graeme Smith, Cricket South Africa’s director o…
Football
Industry Moves

Australian Professional Leagues, the new body governing Australia's club football leagues, has appointed Ant Hearne as chief commercial officer and Michael Tange as strategy and digital director
Australian Rules Football
Media

Australia's sports streaming landscape has shifted with a new long-term deal between telco Telstra, pay-television broadcaster Foxtel, and the country's two biggest football codes, AFL and NRL
Tennis
Sponsorship & Marketing

Italian sports brand Fila has extended its sponsorship of current world number one women’s tennis player Ashleigh Barty.
Rugby League
Governance

NRL chief Peter V’landys has said a second Brisbane team could be up and running in the league by 2023.
Surfing
Sponsorship & Marketing

Sports and lifestyle marketing agency MKTG Sports & Entertainment has announced a new agreement with the Australian arm of the World Surf League to support the commercial growth of the governing body for…
Rugby Union
Events

Rugby Australia has offered to host the British & Irish Lions’ tour to South Africa, with a view to bolstering its bid to stage the 2027 Rugby World Cup.
Tennis
Events

The Australian Open tennis Grand Slam in Melbourne this month will be open to up to 30,000 fans per day, representing around 50 per cent of its normal crowd, Victoria state sports minister Martin Pakula…