Australia
Mengniu back with Fifa as it signs on as Women’s World Cup sponsor
Chinese dairy products manufacturer Mengniu has continued its support of Fifa national team tournaments by becoming an official sponsor of the upcoming Women’s World Cup in Australia and New Zealand.
AFL’s Auld named new CEO of Australian Grand Prix Corporation
Travis Auld has been appointed as the new chief executive of the Australian Grand Prix Corporation (AGPC), organisers of the Melbourne Formula 1 race, replacing the recently departed Andrew Westacott
MLC secures five-year Willow deal, international distribution
Major League Cricket has announced a domestic media rights deal with subscription broadcaster Willow TV and a series of international media rights agreements ahead of its inaugural season
Seven to offer broad free-to-air coverage of Australian hockey
Hockey Australia, field hockey's domestic governing body, has struck an extensive media rights agreement with commercial broadcaster Seven Network
Yadea becomes latest regional sponsor for Women’s World Cup
Chinese electric two-wheeled vehicle manufacturer Yadea has returned to Fifa’s commercial programme by agreeing to become a regional sponsor of the upcoming 2023 Women’s World Cup.
Parliamentary inquiry calls for end of online gambling advertising in Australia
The Australian Government has been called on to introduce a “phased, comprehensive ban” on online gambling advertising within three years, following the publication of a new report.
Australia, New Zealand consider joint bid for Club World Cup
The national football federations of Australia and New Zealand have expressed interest in exploring a joint bid to host the 2029 Fifa Club World Cup (CWC)
Pelicans become first NBA team to tap Australian commercial market
The New Orleans Pelicans of the National Basketball Association has struck a first-of-its-kind global partnership with TripADeal, the Australia-based online travel agent
Optus bolsters Fifa Women’s World Cup commitment with sponsorship deal
Fifa has announced that Optus has become a sponsor of the upcoming 2023 Women's World Cup in Australia and New Zealand
Nine follows Olympics rights deal with AOC sponsorship
Australian media group Nine has followed up its recent rights agreement for the Olympic Games by signing a commercial sponsorship deal with the Australian Olympic Committee (AOC)
Ten rules itself out of the running to retain Melbourne Cup
Australian commercial broadcaster Network Ten has elected to withdraw from the process to potentially retain its free-to-air rights for domestic horse racing showpiece the Melbourne Cup, stating such a…
Sky Ashes audience breaks UK pay-TV record
The gripping first match of the 2023 Men’s Ashes series was the most-watched home Test in the UK since Sky took England’s home fixtures behind its paywall in 2006.
Seven draws 500,000 for World Test Championship win
More than 500,000 people saw Australia win the ICC World Test Championship final on free-to-air channel Seven
Former Wallaby Waugh succeeds Marinos as Rugby Australia CEO
Phil Waugh has been appointed as Rugby Australia’s new CEO, becoming the first former national team player to take up the role.
Kayo, SBS to follow Australia’s fortunes at Netball World Cup
Foxtel, the pay-television broadcaster, and SBS, the public broadcaster, have landed rights in Australia to the upcoming Netball World Cup, which will take place in Cape Town, South Africa
Volleyball Australia selects Adelaide as host of 2025 Beach Worlds
Adelaide has won the right to stage the Beach Volleyball World Championships in 2025, the first time the sport's showpiece event will be held in Australia
Frito-Lay continues Fifa association with Women’s World Cup sponsor deal
Frito-Lay North America, the convenient foods division of PepsiCo, has continued its relationship with Fifa by becoming a sponsor of this summer’s Women’s World Cup.
TGI Sport makes move for Australia’s SFX Sports Group
Sports rights and marketing company TGI Sport has further expanded its portfolio by acquiring Australian talent management agency, SFX Sports Group