Australia
Lions continue commercial JV approach for 2025 Australia tour
The British & Irish Lions have opted to extend their approach to commercialising the team’s overseas tours by entering into a joint venture with Rugby Australia.
Long-term partner WSC Sports helps to drive NBL’s digital transformation
National Basketball League commissioner Jeremy Loeliger explains how a long-running partnership with WSC Sports has played a central role in the Australian competition’s digital growth strategy.
Rugby Australia announces Corpay sponsorship
Rugby Australia has announced a new sponsorship agreement with cross-border payments company Corpay
NHL to host preseason games in Australia for first time
The National Hockey League has announced its first-ever games in the Southern Hemisphere, with two preseason games between the Los Angeles Kings and Arizona Coyotes set to be played at Rod Laver Arena…
Fifa signs up Jacob’s Creek as Women’s World Cup sponsor
Fifa has announced Jacob's Creek as a sponsor of the 2023 Women's World Cup in Australia and New Zealand
Foxtel renews IPL rights to 2027
Pay-television broadcaster Foxtel has renewed its exclusive rights in Australia to the Indian Premier League for five years, from 2023 to 2027
Stanley appointed managing director of Australia’s 2027 Rugby World Cup
Chris Stanley has been named managing director of the local operating company for Australia’s men’s Rugby World Cup in 2027.
Seven secures exclusive WTC final rights in Australia
Commercial broadcaster Seven Network has acquired exclusive platform-neutral rights in Australia to the forthcoming World Test Championship final as part of a standalone deal with the International Cricket…
Uefa launches club competition rights sales in Australia
Uefa, football’s European governing body, has launched tenders in Australia for media rights to its club competitions for the three-season cycle covering the 2024-25 to 2026-27 seasons.
Asahi extends NRL beverage sponsorship
The National Rugby League (NRL) has announced a multi-year extension of its sponsorship with Australian drinks company Asahi Beverages
Qantas extends Football Australia sponsorship
Australia’s national airline Qantas has renewed its long-standing sponsorship agreement with Football Australia for another three years.
Australian government extends ‘anti-siphoning’ list for three years
The Australian government has extended the validity of the country’s current ‘anti-siphoning’ list – which dictates sporting events that should be shown on free-to-air television – for a further three yea…
TCL adds AFL to portfolio in 2023 sponsorship spree
The Australian Football League (AFL) has named Chinese electronics company TCL Electronics as the league’s official 'TV & Whitegoods' partner, as well as a sponsor of a hospitality area within the AFL-owned M…
Fifa drops Visit Saudi sponsorship plan for Women’s World Cup
Fifa president Gianni Infantino has confirmed that Visit Saudi, Saudi Arabia’s tourism authority, will not be sponsoring this year’s Women’s World Cup in Australia and New Zealand following a backlash from …
Rugby Australia secures new CBA deal with boost for women’s players
A new collective bargaining agreement (CBA) has been struck between Rugby Australia, the country’s five Super Rugby clubs and the Rugby Union Players Association (RUPA), with the deal including a range o…
Seven bags ONE Championship rights in first Australian deal
Australian commercial broadcaster Seven Network has secured exclusive rights to mixed martial arts organisation ONE Championship.
The agreement marks ONE Championship's first broadcast deal in Australia
NRL secures multi-year Hisense sponsorship extension
The National Rugby League (NRL) has announced that Hisense has extended its sponsorship agreement for another three years
Supercars Championship announces four sponsorship deals
Australian motor racing series Supercars has announced four new sponsorship agreements for the 2023 season, with Panasonic, Schick and Repco Authorised Service joining in a trio of new deals and Boost…