Balkans
Top 12 partners with ATP, IMG for new Champions Tour event concept
The Association of Tennis Professionals (ATP) and the IMG agency are to partner with the Top 12 Group to launch a new series of tennis events as part of the ATP Champions Tour
United Group’s revenues grow as sports rights spending increases
United Group has reported higher revenues for the 2021 financial year thanks to multiple acquisitions that it concluded, while its sport rights spending more than doubled
Incoming Premier League broadcaster Telekom Srbija plans €500m bond issuance
Telekom Srbija is looking to raise up to €500m ($540m) through the corporate bonds to be issued on a European stock exchange next month.
Belgrade replaces Berlin as host for 2022 EuroLeague Final Four
The 2022 EuroLeague Final Four has been relocated from Berlin to Belgrade, the European club basketball competition has announced
Croatian FA recoups rights value in deals with Hrvatski Telekom and betting firm SuperSport
The Croatian Football Federation (HNS) has secured a four-year broadcast rights deal with Hrvatski Telekom, shortly after announcing the termination of its previous contract with Endorphin Magine
United’s Nova secures Uefa national team rights in Bulgaria
United Media-owned Nova Broadcasting Group has announced that it has secured rights in Bulgaria for the next two Uefa European Championships, as well as other Uefa national team rights from 2022-23 to…
Helbiz aligns with Facebook for PPV Serie B streaming
Helbiz Media, a division of US micro-mobility company Helbiz, has agreed a content deal with Facebook for Serie B, the second tier of domestic club football
Betano adds Lokomotiv Sofia to sponsorship portfolio
Bulgarian First League football club Lokomotiv Sofia has announced betting operator Betano as its new main sponsor
CME breaks into new market with RTL Croatia takeover
Media group Central European Media Enterprises has grown its presence in southern Europe and broken into a new Balkan market with an agreement to acquire RTL Croatia
Cancún replaces Wuxi as World Taekwondo Championships host
Cancún has been elected to replace Wuxi as host of the 2022 World Taekwondo Championships, while Bosnia & Herzegovina is set to stage its first World Taekwondo event after Sarajevo landed the 2023 World …
Quartet of four-year DFB-Pokal deals to kick-off in-house international rights cycle
The German Football Federation (DFB) has signed a quartet of four-season media rights deals in Europe for its DFB-Pokal club cup competition, while also signing shorter-term deals in an array of other…
Bulgaria’s BNT and Nova will both broadcast 2022 Fifa World Cup
Bulgarian public-service broadcaster BNT and United Media-controlled pay-television network Nova will both broadcast the 2022 Fifa World Cup, it has been announced
Euroleague Basketball adds MaxBet to premium partner roster
Euroleague Basketball has agreed a deal to add Central and Eastern European gaming operator MaxBet to its portfolio of premium partners
Sportklub lands Caf rights in the Balkans
United Media’s pay-television broadcaster Sportklub has acquired exclusive media rights in the Balkans for the next two editions of the Africa Cup of Nations, as well as the knockout phases of the TotalEnergies C…
CSKA Sofia to switch Adidas for Macron
Bulgarian football club CSKA Sofia has signed Italian sportswear firm Macron as its new kit supplier
Croatian FA adds betting company to sponsorship roster
The Croatian Football Association (HNS) has agreed a multi-year sponsorship deal with domestic sports betting company Prva Sportska Kladionica
Uefa national team rights on the market in the Balkans
The CAA Eleven agency has initiated the rights sales process in the Balkan countries for Uefa national team rights between 2022 and 2028
Protocol to distribute media rights to World Boxing Championships
The Protocol Sports Marketing agency has been appointed as the exclusive media rights distributor for the International Boxing Association’s (Aiba) Men’s Boxing World Championships, which take place in …