Baltics

Setanta Sports has signed a multi-year media rights deal to air the Professional Fighters League (PFL) and Bellator in Eurasia and the Philippines

Bundesliga International has turned to Infront to manage media rights sales in 10 mainly Central and Eastern European countries in the agency's third multi-territory distribution deal in quick succession with a major European league.

The Team Marketing agency is to go to market with Uefa club competition broadcast rights in the Baltic countries shortly after the exit of Viaplay from the region.

Pay-television broadcaster Setanta Sports has renewed its exclusive rights to the German Bundesliga across Eurasia and acquired rights in the Baltics previously held by Viaplay

Viaplay has finalised its exit strategy in the Baltic region after agreeing to sell on all of its sports rights to media company TV3 Group

Latvia’s public broadcaster has retained rights to ice hockey’s IIHF World Championship in a long-term agreement with the Infront agency.

Viaplay Group has laid out plans for a “recapitalisation programme” that includes a SEK4bn (€350m/$382m) new equity raise and SEK14.6bn debt renegotiation package as part of measures designed to stave off insolvency and subsequent bankruptcy.

The Swedish government has given its backing to a 2030 Winter Olympic and Paralympic Games bid that will be led by the country, with potential assistance from Latvia and Norway, but has stressed the importance of a Games concept that will be free from public funding.

Setanta Sports, the pay-television broadcaster, has secured rights in a host of European and Asian countries to Game4Ukraine, the charity football match being played in London next month

Sportway Media Group (SMG) has agreed a deal with the Latvian Hockey Federation (LHF), the automated production and live streaming firm's first agreement in a Baltic country

Peter Nørrelund has returned to the role of Viaplay’s chief sports officer just two and a half months after resigning from the position.

Rugby Europe has struck a deal with the European Broadcasting Union that will see its rugby sevens events televised by public-service broadcasters in the Czech Republic, Lithuania, Poland and Spain

Media group TV3 and public-service broadcaster Lithuanian National Radio and Television (LRT) have extended their free-to-air and pay-television broadcast rights in the Baltics region to the EuroLeague…

Lithuania Travel and Lotus have signed on to sponsor the 2023 EuroLeague Final Four, which takes place this coming weekend in Kaunas

Betting and gaming operator OlyBet has agreed a deal with Euroleague Basketball to sponsor this season’s edition of the EuroLeague Final Four.

TV3 Group, the broadcaster in the Baltic region, has extended its exclusive media rights agreement with the UK promoter Boxxer