Belgium

Cycling
Sponsorship & Marketing

Belgian UCI Professional Continental cycling team Corendon-Circus has rebranded as Alpecin-Fenix following a change in title sponsorship
Football
Governance

World football’s governing body Fifa, and European counterpart Uefa, have welcomed a ruling from the Brussels Court of Appeal dismissing an appeal concerning the infringement of rules relating to third p…
Media

International sports broadcaster Eleven Sports has selected cloud video editing platform Blackbird to edit and publish content across its online platforms
Football
Media

Belgium’s Pro League has initiated the start of its domestic broadcast rights sales process and will invite bids for four- or five-year contract terms.
Football
Events

The ever-growing influence of Europe’s top-five leagues is squeezing the life out of professional football in Europe’s lowlands. Callum McCarthy examines the commercial pros and cons of a merger between the Dutch Eredivisie and the Belgian Pro League.
Boxing
Media

International sports broadcaster Eleven Sports has secured exclusive rights in Belgium, Portugal and Taiwan to the forthcoming boxing rematch between Anthony Joshua and Andy Ruiz Jr
Football
Events

The concept of creating a league comprising the top football clubs from Belgium and the Netherlands has moved forward after the Dutch Football Association (KNVB) stated that initial studies into a ‘BeNeLiga’ hav…
Tennis
Media

International sports broadcaster Eurosport has strengthened its position in the Czech Republic, Hungary, Romania and Slovakia by securing exclusive rights to men’s tennis organisation the ATP Tour in a…
Hockey
Events

The International Hockey Federation (FIH) has received new and amended bids for the next editions of its men’s and women’s World Cups after electing to reopen the process.
Media

Flemish-language public broadcaster VRT has agreed a sublicensing deal with US media group Discovery for exclusive, free-to-air rights in the Flanders region of Belgium to the 2022-2024 Olympic Games cycle,…
Media

The Belgian operation of pay-TV broadcaster Eleven Sports has, for the first time, reported positive earnings before interest, taxes, depreciation and amortisation (Ebitda), after launching in the country…
Football
Media

International sports broadcaster Eleven Sports has teamed up with the Onefootball digital platform to deliver European football coverage to users of the latter’s app in Belgium and Luxembourg.
Football
Sponsorship & Marketing

Belgian First Division A football club KAS Eupen has unveiled Qatar Airways as its new front-of-shirt sponsor. The multi-year deal is effective from the 2019-20 season
Football
Media

The Belgian Pro League is looking to kick off its domestic broadcast rights auction “at the end of October or early November” despite still lacking consensus from clubs over the collective sale of the…
Football
Events

The Royal Belgian Football Association (KBVB/URBSFA/KBFV) has denied that it will bid for the 2023 Women’s World Cup after world football’s governing body Fifa announced that it had expressed interest in …
Football
Events

World football’s governing body Fifa has announced that Belgium has expressed an interest in hosting the 2023 Women’s World Cup.
Cycling
Events

The Tour of Flanders cycling event in Belgium is boosting the Flemish economy by up to €40m ($44.8m), it has been revealed.
Gymnastics
Events

The International Gymnastics Federation (FIG) has awarded hosting rights for its 2023 World Championships across three disciplines, while also revamping the formats of its events