Belgium

NASN (the North American Sports Network) has acquired exclusive broadcast rights to the National Football League (NFL) in 17 European countries and shared rights in another four.

The Sport Industry Awards has agreed a major new partnership with Eurostar, the fast train service linking the UK with France and Belgium.

Burson-Marsteller and Helios Partners have joined forces in an Olympic and sports marketing business relationship.

The IAAF (International Association of Athletics Federations) has appointed TWI to distribute the exclusive worldwide TV rights for the its TDK Golden League from 2006 to 2009.

ESPN Classic Sport has teamed up with Belgian diamond co-operative, The YAM (Young Antwerp Manufacturers), and Diamdel, a specialist supplier of rough diamonds, to stage a dazzling competition for viewers.

UEFA has awarded French speaking and Flemish speaking Belgium broadcast rights to RTL-TVI and VTM respectively.

World Champions Brazil and South American arch-rivals Argentina will have their 2006 World Cup qualifying matches televised in Scandinavia and Turkey under new distribution agreements, rights owner Traffic Sports Marketing has announced.

With less than a week to go before SPORTELAsia 2005, all floor space has been sold and more than 250 companies from 41 countries worldwide have registered for the market.

The 2005 NBA All-Star events will be televised in 214 countries in 45 languages via 97 international telecasters.

UEFA has begun sales of broadcast rights to soccer’s UEFA Champions League for the 2006-2009 seasons.

ESPN Classic Sport has launched in Portugal on popular cable network Cabovisao.

ESPN Classic Sport has launched in Portugal on popular cable network Cabovisao.

ESPN Classic Sport is set to launch in Belgium on Monday, following a carriage deal secured with leading Belgian cable operator Telenet.

Editorial director Kevin Roberts reviews the issues of the past seven days.

Fifteen European soccer leagues, including those from England, Italy, Spain, Germany and France plan to form a federation to ensure their voices are heard in dealings with UEFA and the European Union.

Alberto Landi is Lotto Sport Italia’s new marketing and communication director.