Belgium

Football
Events

The German Football Association (DFB), Dutch Football Association (KNVB) and Belgian Football Association (RBFA) have become the first applicants to formally express their interest in staging the 2027…
Multiple Sports
Media

US-based media giant Liberty Global has signalled its intention to launch a cash offer to assume full control of Belgian telco Telenet
Football
Industry Moves

Leander Monbaliu, previously chief business officer at Belgian football’s Pro League, has joined LaSource, the Paris-based sports, digital and technology consultancy.
Football
Licensing & Merchandising

Global sports merchandising company Fanatics has added to its international football client-base by agreeing a new deal with the Royal Belgian Football Association (RBFA)
Motorcycling
Media

Infront Moto Racing, which manages the exclusive broadcast, marketing and promotional rights to the FIM Motocross World Championship, has struck a new deal with Play Sports, the sports broadcaster operated…
Football
Sponsorship & Marketing

Belgian Pro League club Sint-Truidense VV has agreed a deal for wasabi producer Daio to take on naming rights to its home stadium, Stayen
Football
Sponsorship & Marketing

Daka Culture will create and distribute official trading cards in China for the Belgian national football team under a new three-year deal
Multiple Sports
Industry Moves

Stefaan Kestens, the senior sports content acquisitions manager at Belgian telco Telenet, has joined Eleven Sports Belgium
Handball
Media

Sporza, the sports arm of Flemish-language public broadcaster VRT, has secured rights in Belgium to the upcoming Men's World Championship after striking a multi-platform deal with the Sportfive agency
Motorsport
Media

Play Sports, the sports broadcaster operated by Belgian telco Telenet, has agreed a two-season extension to its rights to the Formula 1 motor racing championship
Hockey
Events

The International Hockey Federation (FIH) has announced that Belgium and the Netherlands will co-host the 2026 editions of its Men’s and Women’s World Cups.
Multiple Sports
Media

DAZN Group’s takeover interest in Eleven Group was driven not only by the latter’s football rights portfolio and strong presence in markets such as Belgium and Portugal, but also the ability of Eleven-owned dig…
Multiple Sports
Media

Global sports streaming service and media company DAZN Group has struck an agreement to acquire subscription broadcaster and streaming platform Eleven Sports in a deal including digital content company…
Cycling
Events

The International Cycling Union (UCI) has announced Haute-Savoie as the location for the second edition of its multi-discipline World Championships while also awarding the hosting rights to 13 other events
Motorsport
Events

The Belgian Grand Prix, a historic part of the Formula 1 calendar, will remain on the motor-racing championship’s schedule for 2023 after a one-year contract extension was agreed.
Football
Sponsorship & Marketing

Union Saint-Gilloise (USG) has announced a sponsorship deal with telecoms operator Orange Belgium ahead of its first appearance in the Uefa Champions League
Multiple Sports
Media

The Belgian arm of subscription broadcaster Eleven Sports has launched a commercial offering for bars and restaurants to support its coverage of domestic club football, along with its other rights properties
Football
Sponsorship & Marketing

Chinese logistics firm Cainiao is to continue its sponsorship of Belgian Pro League club Standard Liège for another season.