Belgium

Could new TV deals make euro soccer a circus? James Swanwick went to Brussels to find out The European Union’s competition authorities may go ahead with a major shake-up in the way big sporting events can be marketed to television despite warnings by members of the European Parliament, MEPs and sports officials that a legal challenge over the sale of TV rights could have implications as wide as the Bosman ruling, which the soccer players’ transfer market into disarray.

Alternative Investment Market (AIM)-listed sports player management and marketing agency Proactive Sports Group has reported a total of 36 player transfer deals in its football division since being admitted to AIM in May this year.