Belgium

Road Cycling
Sponsorship & Marketing

Belgian cycling team Alpecin-Fenix has signed up window manufacturer Deceuninck as a co-sponsor
Football
Sponsorship & Marketing

Kipsta, the sportswear brand owned by French group Decathlon, will become the official ball supplier of Belgian football’s Pro League from the start of the 2023-24 season.
Football
Media

Subscription broadcaster Eleven Sports has acquired rights in Belgium to Ligue 1, the top tier of club football in France
Padel
Media

Live coverage of this month’s World Padel Championship will be shown in Belgium by pay-television broadcaster Eleven.
Football
Sponsorship & Marketing

Online betting operator Betway has renewed its sponsorship of the Belgian Cup football competition. Betway has sponsored the tournament since 2016
Cycling
Media

RTBF, the French-language public-service broadcaster in Belgium, has acquired rights to the International Cycling Union (UCI)’s new Track Champions League competition.
Football
Media

Pay-per-view streaming platform LIVENow is offering customers in Belgium access to live coverage of a handful of matches from Spanish LaLiga and Italian Serie A on a PPV basis under a deal with Eleven…
Football
Media

French digital terrestrial broadcaster L’Équipe has acquired rights to Belgian top-flight football division Jupiler Pro League, marking its second acquisition of football content in recent weeks.
Football
Industry Moves

Pro League, the governing body of Belgian football’s top two divisions, has initiated a process to recruit a new chief executive as a replacement for the outgoing Pierre François.
Multi-sport
Governance

Jacques Rogge, the Belgian who was the eighth president of the International Olympic Committee, serving between 2001 and 2013, has died at age 79
Football
Sponsorship & Marketing

IT solutions company Cegeka has acquired naming rights to the home ground of Belgian Pro League club KRC Genk in a wide-ranging deal that will see the venue become the first 5G-compatible stadium in the…
Football
Media

Subscription broadcaster Eleven Sports has renewed an agreement for exclusive rights in Belgium to Serie A, the top tier of club football in Italy
Football
Media

Belgian commercial broadcaster VTM has secured free-to-air rights in the country's Dutch-speaking Flanders region for Tuesday evening Uefa Champions League matches across three seasons, from 2021-22 to…
Football
Data

European Leagues, the body of European football leagues, has gone to market early with the centralised fastpath data rights to league and cup competitions organised by a total of 18 different league bodies…
Football
Media

International sports broadcaster Eleven has renewed its German Bundesliga football rights in Belgium, Luxembourg and Portugal for the four seasons from 2021-22 to 2024-25
Football
Media

Pay-television broadcaster Eleven Sports has retained third-party rights in Belgium to Uefa European Qualifiers and the Uefa Nations League, acquiring rights through to the beginning of the FIFA World Cup 2026.
Football
Finance & Law

Venture capital firm Orkila Capital has acquired a 23.3-per-cent stake in back-to-back Belgian Pro League champions Club Brugge in a deal worth €50m ($59m) overall.
Football
Media

Telenet has renewed its deal for exclusive English Premier League rights in Belgium, extending its agreement with the league for another three seasons