Belgium

Motorsport
Media

RTBF, the French-language public broadcaster in Belgium, has acquired rights to Extreme E, the new electric off-road motor racing series
Cycling
Sponsorship & Marketing

Event organiser and promoter Amaury Sport Organisation (ASO) has signed up insurance firm AG as the main sponsor of Belgian cycling events, La Flèche Wallonne and Liège–Bastogne, two of the Ardennes cla…
Athletics
Sponsorship & Marketing

Insurance company Allianz has committed to a four-year title sponsorship of the Memorial Van Damme track and field event in Belgium, from 2021 to 2024
Media

Belgian telecoms operator Telenet has announced it will launch a free-to-air channel targeting occasional viewers of sports events
Mixed Martial Arts
Media

Subscription broadcaster Eleven has retained rights to mixed martial arts’ Ultimate Fighting Championship in a ‘multi-year’ agreement. T
Football
Media

Belgian telecoms operator Proximus will continue to be able to show all matches from the Uefa Champions League during the 2021-24 cycle after being awarded the pay-television rights across the country
Football
Media

Commercial broadcaster RTL has retained free-to-air rights in Belgium to the Uefa Champions League for the forthcoming 2021-24 cycle
Football
Media

Subscription broadcaster Eleven Sports has finalised its extension of rights in Belgium to Spanish football’s LaLiga until the end of the 2025-26 season.
Football
Governance

A super league comprised of top Dutch and Belgian clubs is a "realistic" prospect for the 2023-24 season, according to Club Brugge chief executive Vincent Mannaert
Football
Media

The CAA Eleven agency has set a December deadline for broadcast rights in Belgium for Uefa national team rights in the 2022-28 cycle, SportBusiness understands.
Esports
Media

International broadcaster Eleven Sports will show Pro League esports matches on its linear channels dedicated to the top-tier of Belgian league football, it said on Friday
Esports
Media

Belgian pay-television broadcaster and telecoms operator Proximus has further enhanced its esports commitment through a carriage deal for the new eSportsONE channel, plus a series of other agreements
Football
Media

Belgian telecoms operators Proximus and Telenet have re-engaged in negotiations with Pro League, the country’s professional football league, over the repayment of a slice of their final broadcast rights f…
Football
Licensing & Merchandising

Pro League, the governing body for Belgian football’s top two divisions, has renewed a licensing agreement with Gamebasics, the developer of the online football management title Online Soccer Manager.
Football
Events

The national football associations of Belgium, Germany and the Netherlands have announced that they are launching a joint bid for the 2027 Fifa Women’s World Cup.
Football
Media

The Team Marketing agency has initiated broadcast rights sales processes in three more European countries for the Uefa club competitions during the 2021-24 cycle
Basketball
Media

Subscription broadcaster Eleven Sports has retained its linear broadcast and digital rights in Belgium to North America’s NBA in a “multi-year” deal announced today (Wednesday). T
Football
Sponsorship & Marketing

Belgian football’s Pro League has signed an agreement with artificial intelligence-based sponsorship analytics platform GumGum Sports.