Belgium

American Football
Media

International subscription broadcaster Eleven Sports has retained its rights to the National Football League in Belgium, Luxembourg and Portugal
Cycling
Media

The European Broadcasting Union, the umbrella body of mainly public-service broadcasters, has announced that total viewing hours for this year’s Tour de France have risen by 10.5
Football
Fan Engagement

Sports data and technology company Stats Perform will continue to exclusively collect and manage data from Belgian football’s top-tier Jupiler Pro League and second-tier 1B Pro League through its Opta d…
Football
Media

Mediapro, the international sales agency of the Spanish LaLiga, is to issue an invitation to tender in the coming week covering broadcast rights in seven European countries from 2021-22 to 2025-26, SportBusiness…
Industry Moves

Laurent Prud’homme, head of Eurosport France and previously senior vice-president of rights acquisitions and syndication at Eurosport, is leaving his position amid a raft of departures across Europe u…
Football
Sponsorship & Marketing

Sporting goods brand Adidas has extended its kit supplier agreement with the Belgian Football Association (KBVB) for six more years until 2026
Football
Media

Sports data and technology company Stats Perform has agreed a deal for live betting streaming rights to the Pro League, the top tier of club football in Belgium
Football
Media

The Belgian Pro League and its international and domestic broadcast partner Eleven Sports have signed a multi-year deal with Israeli company WSC Sports to deliver real-time football highlights for all…
Motorsport
Events

The World Rally Championship has detailed plans for a first-ever race in Belgium, while the Motocross World Championship (MXGP) has announced that three triple-header events in Italy will replace postponed…
Football
Media

The Pro League, the administrator of the top two football divisions in Belgium, has announced a partnership with Netherlands-based digital and social media agency 433
Football
Media

Subscription broadcaster Eleven Sports has negotiated a carriage agreement with telecoms operator Telenet for its Belgian football Pro League channels
Football
Media

Dutch-language highlights of the first weekend of action from the new Belgian Pro League season were shown free of charge on the league website and by rights-holding broadcaster Eleven Sports after a sublicensing…
Football
Media

Flemish public-service broadcaster VRT has tied up a highlights content deal for Belgian football’s top-tier Pro League with Eleven Sports but carriage talks between the subscription broadcaster and t…
Football
Media

Online betting operator Bwin has secured betting streaming rights in Belgium to the country’s top-tier Jupiler Pro League as part of a wider sponsorship agreement.
Football
Media

Belgian French-language public-service broadcaster RTBF has agreed a five-season highlights deal for the top-tier Pro League with international subscription broadcaster Eleven Sports
Football
Events

The Pro League, the top division of club football in Belgium, has approved a new expanded format with two more teams to play in the league for the next two seasons in an effort to avoid financial sanctions…
Motorsport
Media

Formula One has agreed a deal with YouTube that will allow the Google-owned platform to live stream the Eifel Grand Prix in Germany for free in seven countries in Europe
Football
Host Broadcast & Production

Proximus Media House, an arm of the Belgian telecoms operator, is to be responsible for the production of the new Belgian football channels launched by international broadcaster Eleven Sports as part of…