Belgium

Football
Media

International broadcaster Eleven Sports has agreed a five-season distribution deal with telco Proximus for its three new dedicated Belgian football channels, which includes coverage of the top-tier Pro…
Football
Media

Financial group KBC has acquired exclusive rights to ‘near live’ mobile clips from the top-tier Belgian Pro League as well as non-exclusive online highlights rights.
Football
Media

International broadcaster Eleven Sports has announced the prices it will charge customers for accessing its coverage of Belgian football, including the top-tier Pro League. Viewers can pay €10.9
Football
Media

Eleven Sports, the international pay-television broadcaster, has signed its first distribution deal for the new subscription channels that will offer live coverage of Belgian football next season, striking…
Football
Media

Eleven Sports, the international pay-television broadcaster, and Mediapro, the broadcast production and rights agency, are to work on a “series of strategic international projects”, beginning with the…
Football
Sponsorship & Marketing

In the latest of our series of video interviews, the Belgian FA's director of marketing, Manu Leroy, describes how a new digital approach to sponsorship is helping the organisation to profit from the unprecedented success of its men's national team.
Football
Sponsorship & Marketing

SportBusiness looks at the new commercial strategy of Royal Belgian Football Association, after seeing Belgium's national football team rise from #66 in Fifa’s ranking to the top of the world.
Football
Sponsorship & Marketing

Belgian Pro League club Anderlecht has signed a new front-of-shirt deal with Belfius Insurance that will give branding rights to two Belfius-owned brands
Football
Media

Subscription broadcaster Eleven Sports has finally signed off on its five-year domestic media-rights agreement with Belgian football’s Pro League.
Football
Sponsorship & Marketing

BMW Group Belux has extended its sponsorship of the Belgian FA for the next four years, from 2020-21 to 2023-24
Football
Sponsorship & Marketing

Belgian Pro League club Standard Liège has welcomed back the Maes beer brand – a former main shirt partner – to its sponsorship roster.
Football
Media

Belgian telecoms operators Proximus and Telenet are looking at the initiation of arbitration proceedings against the Pro League, the country’s professional football league, over the repayment of a slice o…
Motorsport
Events

Formula 1 has granted one-year contract extensions to organisers of the Hungarian, Italian and Belgian Grands Prix as a means of compensating them for the staging of races behind closed doors this year
Motorsport
Events

Silverstone has reached an agreement to stage two Formula 1 races behind closed doors this summer, while the regional government of Wallonia has ruled that this year’s edition of the Belgian Grand Prix c…
Football
Finance & Law

City Football Group, the ownership group of Premier League champions Manchester City, has announced the acquisition of Belgian football club Lommel SK
Football
Sponsorship & Marketing

Financial services company BNP Paribas Fortis is to end its shirt sponsorship deal with Belgian club Anderlecht a year early, it has been reported
Football
Media

Proximus has joined fellow Belgian telecoms operator Telenet in calling for a repayment of a tranche of its broadcast rights fee if the country’s Pro League season is not completed.
Motorsport
Media

Eleven Sports will screen the ABB Formula E Race at Home Challenge in support of Unicef live to motorsports fans from this Saturday