Brazil

Football
Sponsorship & Marketing

Campeonato Brasileiro Série A football club Corinthians has renewed its shirt sponsorship deal with fuel distribution company ALE.
Football
Finance & Law

Brazil’s Ministry of Justice has ordered football clubs, federations and the broadcaster Globo to submit their advertising and sponsorship contracts with sports betting operators for scrutiny amid concerns o…
Basketball
Sponsorship & Marketing

Sports betting operator Galera.bet has signed as a new ‘master sponsor’ of the Brazilian Basketball Confederation (CBB) until 2031.
Football
Media

Commercial broadcaster Globo has agreed a four-season extension with the Brazilian Football Confederation (CBF) for the exclusive domestic broadcast rights to the Copa do Brasil club competition
Football
Sponsorship & Marketing

The Brazilian Football Confederation (CBF) has signed a renewal to its sponsorship contract with financial services company Itaú Unibanco.
NFL
Media

Commercial broadcaster RedeTV has struck a three-year deal with the National Football League for free-to-air rights to the American football league in Brazil
Football
Sponsorship & Marketing

Brazilian top-flight football club Corinthians has signed a sponsorship deal with vehicle protection company Gol Plus with the focus on assets connected to the pre-match warm-up
Basketball
Licensing & Merchandising

The National Basketball Association is continuing its international expansion efforts by opening NBA Park in Brazil this November, which will represent the league's largest fan destination in the world
Mixed Martial Arts
Media

The Ultimate Fighting Championship mixed martial arts promotion is launching its Fight Pass OTT subscription service in Brazil, with selected events to also be made available on free-to-air television…
Football
Media

Brazilian commercial broadcaster SBT has retained free-to-air rights to the Copa do Nordeste, an annual football competition contested by clubs in the Northeastern region of the country
Football
Sponsorship & Marketing

Campeonato Brasileiro Série A football club Athletico Paranaense has agreed a new shirt sponsorship deal with Swedish online gambling company Betsson.
Football
Industry Moves

Zeus Sports Marketing, the boutique sports marketing agency with offices in London and Singapore, has announced the appointment of Roberto Trinas, a former chief marketing officer for Brasileirão Série A…
Motorsport
Events

Formula E has revealed plans for a record 18-race 2022-23 calendar, with new events confirmed for India and Brazil as the electric car-racing series prepares to usher in its Gen3 era
Football
Licensing & Merchandising

International Digital Group (IDG), the digital collectibles firm, has announced the launch of Non-Fungible Tokens (NFTs) featuring Brazilian football star Richarlison
Football
Governance

A group of 25 Campeonato Brasileiro Série A and Série B teams have formed a new organisation designed to drive forward talks on the future direction of club football in Brazil.
Football
Media

Media platform OneFootball has agreed a deal with Brazilian live-streaming company TV NSports for rights to show 45 games from Campeonato Brasileiro Série C, the third tier of domestic club football.
Football
Sponsorship & Marketing

Campeonato Brasileiro Série A football club Athletico Paranaense has cancelled its shirt sponsorship deal with sports betting company EstrelaBet after just four days.
Football
Sponsorship & Marketing

Sports betting company EstrelaBet has agreed shirt sponsorship deals with Campeonato Brasileiro Série A football clubs Athletico Paranaense and Internacional, while Atlético Mineiro has signed a long-term con…