Brazil
Zenir retail group signs five-year ‘master’ sponsorships with Ceará and Fortaleza
Brazilian football clubs Ceará and Fortaleza have both agreed five-year master sponsorships with the Zenir furniture and appliances retail group.
Both clubs play in Série A of the Brazilian Championship.
Gazin Group follows Fluminense deal with São Paulo extension
The Gazin Group has extended its back-of-shirt sponsorship with Brazilian football club São Paulo for another year.
Havan department store acquires Flamengo sleeve rights
Brazilian football club Flamengo has signed department store chain Havan to its portfolio of kit sponsors.
The company will become Flamengo’s sleeve sponsor until December 2021.
GSRM’s Donnari: 1190 Sports merger a sponsorship, advertising play
The merger of Global Sports Rights Management, the international broadcast rights-holder to Brazil’s top two football leagues, with the Chile-based 1190 Sports agency was driven by a move to “unlock” spons…
Flamengo adds Mercado Livre as shirt sponsor in R$30m deal
Campeonato Brasileiro Série A football club Flamengo has signed a shirt sponsorship deal with e-commerce and financial services firm Mercado Livre.
Formula 1 freshens up race weekends with sprint qualifying
Formula 1 is set to replace its traditional qualifying session with a sprint race at three grands prix this season, in an effort to refresh the race weekend and provide more meaningful action
SBT adds free-to-air Europa League rights to football portfolio
Brazilian commercial broadcaster SBT has followed up its recent deal for Uefa Champions League rights by reaching an agreement for rights to the Europa League
Disney and Facebook agree to Copa Libertadores sharing
Media group Disney and social media giant Facebook have agreed to share their broadcast rights in Brazil for the Copa Libertadores.
The agreement applies until the end of the 2021 tournament
Globo agrees rights deal with Brazilian Série A debutant Cuiabá
Media group Globo has secured free-to-air, pay-television and pay-per-view rights to the home matches of Brazilian top-tier club Cuiabá.
Brazilian, South African NOCs announce new sponsorships 100 days before Tokyo
The Brazilian Olympic Committee (COB) has signed up department store Riachuelo as a sponsor
Acquisitive SBT ‘bids to land’ Copa América rights in Brazil
SBT, the Brazilian commercial broadcaster that recently acquired rights to the Uefa Champions League, is said to have made a bid for rights to the 2021 Copa América and is looking to finalise an agreement.
Gremio launches sports and entertainment OTT streaming service
Brazilian top-tier football club Gremio has launched a streaming service which will include sports and entertainment content
São Paulo agrees extension with Betsul after February expiry
Brazilian Série A football club São Paulo has signed a renewal of its sponsorship contract with online gambling platform Betsul.
TV Cultura secures Brazilian rights to IndyCar
Brazilian free-to-air broadcaster TV Cultura has built on its motorsports portfolio by acquiring rights to US motor-racing series IndyCar
UniCesumar teams up with rivals Atlético Mineiro and Cruzeiro
Education institution UniCesumar has returned to Brazilian football sponsorship by agreeing deals with Minas Gerais rivals Atlético Mineiro and Cruzeiro.
SBT finalises Champions League swoop, Conmebol TV passes 200,000 subscribers
Brazilian commercial broadcaster SBT has confirmed its acquisition of Uefa Champions League rights in Brazil, securing free-to-air rights to one match per matchweek over three seasons, from 2021-22 to…
Kia returns to Brazilian football with SuperCopa title sponsorship
Korean car brand Kia will title sponsor this Sunday’s Brazilian SuperCopa match between the current league champions Flamengo and Palmeiras, winner of the 2020 Copa do Brasil.
Juventude agrees free-to-air, pay-per-view Série A deals with Globo
Brazilian Série A club Juventude has agreed a four-year media rights deal with media group Globo, covering free-to-air and pay-per-view rights to all its home matches in Brazil's top tier.