Brazil
Brazilian football outlier Corinthians edging towards LFU bloc
Brazilian football giants Corinthians is said to be closing in on an agreement to join the Liga Forte União (LFU) collective, in what would represent a major financial blow to the rival Libra body.
VaideBet terminates record Corinthians deal amid corruption probe
Just six months after announcing a record shirt sponsorship deal with Corinthians, online betting company VaideBet has ended the agreement amid an ongoing anti-corruption investigation involving the Brazilian football club.
EXCLUSIVE: Infront lands Brazilian football international media, betting rights
Infront has begun selling international broadcast and betting rights to the Campeonato Brasileiro Série A after striking one-year deals with the Liga Forte Uniao (LFU) and Libra blocs of clubs, SportBusiness understands.
Brazil to make history with 2027 Fifa Women’s World Cup
The Fifa Women's World Cup is heading to South America for the first time in 2027, after Brazil today (Friday) defeated a joint proposal from Belgium, Netherlands and Germany.
Courts take control of Vasco, Standard out of ailing 777’s hands
Pressure continues to mount on controversial multi-club ownership group 777 Partners, after the US investment fund temporarily lost control of Brazil's Vasco da Gama and Belgium's Standard Liège.
Betting money continues to flood Brazilian football with record Vasco-Betfair deal
Vasco da Gama has landed the biggest sponsorship deal in its history, selling its front-of-shirt inventory to Betfair, as the battle for market share among betting brands in Brazil escalates
Flamengo and Fluminense poised to retain control of Maracanã
Rio de Janeiro football giants come out on top in a tender process involving Série A rival Vasco da Gama for a 20-year contract to operate the historic stadium.
Flamengo extends Adidas connection with improved kit deal
A contract extended through to the end of 2029 will see Flamengo entitled to an increased minimum guarantee of R$74m (€13.3m/$14.2m) per year.
LiveMode takes on investment from LFU project partners General Atlantic, XP
LiveMode has taken on strategic investment from US growth equity firm General Atlantic and Brazilian financial services company XP Investimentos, backers of one of two groups bidding to control commercial operations in Brazilian football.
Broad TV coverage assured for Serie B, Band deal unresolved
The Brasileirão Série B 2024 kicked off with all matches shown live over the weekend, after a late completion of the broadcast picture in the country.
LiveMode’s Fifa love affair continues with 2026 World Cup sales mandate
LiveMode has been renewed as Fifa’s exclusive media rights sales agent in Brazil for the men’s World Cup, providing the agency with a far more attractive package of rights for the 2026 tournament than it sold in 2022.
Brazil’s biggest clubs restrict rivals’ payout in Globo deal
A broadcast rights deal between Brazil's biggest football clubs and Globo is reported to contain clauses that limit the amount the broadcaster can pay for the rights of other clubs - a stipulation that would preserve the financial status quo in Brazilian football.
Brazil betting boom continues as Betano picks up Série A title rights
With restrictions on gambling in Brazil loosening, the Campeonato Brasileiro Série A has its first title sponsor from the betting category in the form of Greece-based Betano.
EXCLUSIVE: Libra clubs hold out as Zeus pushes for Brazilian football betting deals
Zeus Sports Marketing and 1190 Sports are halfway to securing international betting and media rights to the Brazilian Série A in 2024, having agreed deals with 10 top-tier clubs for the upcoming season.
ESPN Brasil set to retain Serie A rights
Pay-television broadcaster ESPN Brasil is poised to retain rights to Italy’s Serie A in a three-season agreement running from 2024-25 to 2026-27.
Itaú signs Miami Open extension to 2028, Haier renews with ATP
Brazilian bank Itaú Unibanco has agreed a four-year extension to its presenting sponsorship deal with tennis’ Miami Open.
Palmeiras outlier in Brax-dominated pitchside ads market with Sport Hub renewal
Brazilian football giants Palmeiras has signed off a new lucrative deal with Sports Hub, for the Brazilian technology solutions company to continue selling its perimeter LED board and on-pitch advertising assets to 2029.
Corinthians weighs three bids for media rights as Brax joins race
Campeonato Brasileiro Série A club Corinthians now has three offers on the table for its broadcast rights, after the Brax Sports Assets agency made a proposal worth a basic R$240m (€44.2m/$48.2m) per year.