Brazil
Brasileiro Série A adds to sponsorship portfolio with Betcris
Brazil's top-tier football division, the Campeonato Brasileiro Série A, has signed up online gambling firm Betcris as its latest sponsor.
Brazilian Football Confederation sets revenue record
The Brazilian Football Confederation (CBF) has hailed record revenues of R$957m (€169.9m/$185.9
Botafogo renews with Baterax, Fluminense signs up Sika
Botafogo has renewed its sponsorship deal with automotive battery brand Baterax, while fellow Campeonato Brasileiro Série A football club Fluminense has signed a new sponsor in the shape of Swiss chemicals …
Brazilian women’s basketball league secures free-to-air return
Brazil’s top women’s basketball league, the LBF, has secured a return to free-to-air television through a rights deal with TV Cultura.
Brazilian football giants sign Facebook Watch content deal
Social media company Facebook has enhanced its position in the football market by agreeing content deals with 11 of the leading football clubs in Brazil
CBF meets next week as fourth bidder eyes Brazilian league international rights
A fourth company has submitted a proposal for international rights to Brazilian football’s Campeonato Brasileiro Série A from 2020 to 2024, SportBusiness understands.
Fox Sports Brasil picks up MotoGP rights
Pay-television broadcaster Fox Sports Brasil has acquired exclusive rights to the forthcoming season of the MotoGP motorcycle-racing series
Fox Sports Brasil’s Zebini heads for exit
Eduardo Zebini, senior vice-president and chief content officer at pay-television broadcaster Fox Sports Brasil, has left his position and is set to take up another role in the sports media sector
São Paulo adds Cartão de Todos to kit sponsorship portfolio
Brazilian sports club São Paulo has added discount card specialists Cartão de Todos to its kit sponsorship portfolio.
Copa do Brasil extends with sponsor Sicredi
The Brazilian Football Confederation (CBF) has renewed cooperative financial institution Sicredi's sponsorship of its premier cup competition, the Copa do Brasil
Kappa rekindles ties with Vasco da Gama
Vasco da Gama has signed up Italian sportswear brand Kappa as its new kit supplier, while fellow Campeonato Brasileiro Série A football club Grêmio has agreed a shirt sponsorship deal with betting brand B…
Copa do Brasil’s international OTT platform goes live
Live Portuguese-language streaming of matches from the Copa do Brasil is being offered internationally on a new OTT platform launched for the Brazilian club knockout tournament
ESPN Brasil expands Spanish football portfolio with RFEF rights
ESPN has widened its portfolio of Spanish football in Brazil by adding three cup competitions to its coverage
HotForex title sponsors Santos esports team in SportQuake-brokered deal
Forex and commodities broker HotForex has signed a one-year title sponsorship deal with Santos e-Sports, the official esports division of Brazilian football club Santos
WSC Sports enters South America with LNB deal
Israel-based WSC Sports, a provider of artificial intelligence-supported sports video highlights, has made its first move into the South American market by agreeing a deal with Liga Nacional de Basquete,…
DAZN delves into esports in Brazil with Blast Premier deal
DAZN, the OTT subscription streaming service, has added esports to its offering in Brazil by agreeing a rights deal for the 2020 season of the Blast Premier global tournament series
Brazilian Volleyball prepares for legalised gambling, signs integrity partnership with Genius
The Brazilian Volleyball Confederation (CBV), the governing body of the reigning men’s Olympic champions, has agreed a deal with Genius Sports to provide integrity and digital services in preparation f…
Continental extends backing of Copa do Brasil
German tyre manufacturer Continental has renewed its title sponsorship of the Copa do Brasil club football competition