Brazil
New Balance agrees ‘exclusive’ kit deal with São Paulo in Brazil
New Balance will take over from Adidas as the kit supplier to Brazilian club São Paulo from January 2024 in a deal that makes the sports brand exclusive to the club in Brazil.
CazéTV and Globo to split Euro 2024 rights in Brazil
Fast-growing Brazilian streamer CazéTV has made its latest high-profile football acquisition in a deal for exclusive rights to 25 matches at Euro 2024.
SBT ensures continued FTA Champions League in Brazil; CazéTV in for Europa League
Uefa's media rights sales process for its club competitions has closed in Brazil, with incumbents Warner Bros. Discovery and commercial broadcaster SBT joined by fast-growing streaming platform CazéTV for the 2024-27 cycle.
Rival Brazilian groups join forces against proposed betting sponsorship ban
Some of Brazil’s biggest football clubs have registered their "enormous concern" at government proposals to ban betting operator sponsorships in football.
Globo moves quickly for Club World Cup after Fluminense’s Libertadores win
Fluminense's weekend victory in the final of the Copa Libertadores, South America's elite clubs competition, has encouraged Brazilian media group Globo to invest in rights to the forthcoming Fifa Club…
F1’s Q3 revenues jump to $887m, São Paulo GP extended to 2030
Formula 1’s revenue for the third quarter of 2023 rose to $887m (€829m), with the figures boosted by increased media rights and sponsorship fees, as well as one extra race compared to the same period in 2022.
IOC moves into influencer broadcast space with CazéTV deal
The International Olympic Committee has taken a significant step in embracing digital influencers’ coverage of major events by agreeing a deal with the LiveMode agency to ensure live Paris 2024 coverage i…
Liga Forte União sells off 20 per cent of media rights to 2075, targets Libra pact
Liga Forte União (LFU), a group of 25 Brazilian football clubs, has announced the sale of 20 per cent of its broadcast rights for the next 50 years for R$2.6bn (€494m/$525m), in what represents one of the most significant developments in the sport's history in the country.
Penalty becomes Brazilian leagues and cup sponsor in Brax-brokered deal
Brazilian sporting goods company Penalty has signed as an official sponsor of next year’s Brazilian Série A and Série B championships and the Copa do Brasil in a deal brokered by Brax Sports Assets.
CBF wins legal round against ‘exclusive’ betting sponsor Galera.bet
The Brazilian Football Confederation (CBF) has won a key court ruling in its fight to sell in-stadium advertising to multiple betting companies at Campeonato Brasileiro matches in opposition to the league’s ‘…
Pluto TV adds to Copa Libertadores Femenina’s South American exposure
Pluto TV, the free, ad-supported streaming service owned by media group Paramount Global, will show the Conmebol Libertadores Femenina for the second successive year, after securing rights across Brazil…
Caixa title sponsorship a welcome development for LNB amid CBB fallout
Brazil’s Liga Nacional de Basquete (LNB) has received a timely commercial boost in the form of a new title sponsorship agreement with Brazilian state-owned bank Caixa.
Globo buys rights to Peru v Brazil as piecemeal qualifier sales begin
International rights to South American World Cup qualifiers are once again being sold around the world on a piecemeal basis, as Brazilian broadcaster Globo has agreed a one-off deal with Mediapro to show Brazil's away World Cup qualifier against Peru on September 13.
Bundesliga opts for exposure over exclusivity in Brazil
Germany’s Bundesliga will be shown in Brazil this season by seven different broadcasters and digital platforms, including linear coverage on SporTV, the Globo-owned pay-television network.A
CazéTV deals with Sportfive to show Messi in US Open Cup
Brazilian YouTube channel CazéTV has added US Open Cup coverage featuring Lionel Messi’s Inter Miami to its growing live football portfolio.
OneFootball retains two key streaming contracts
OneFootball will continue to show the Bundesliga in Brazil and leading domestic football content from German pay-TV broadcaster Sky Deutschland after renewing two of its flagship streaming agreements
CazéTV to stream one Bundesliga match per week
CazéTV, the YouTube channel of Brazilian influencer Casimiro, has acquired a package of rights to German football's Bundesliga for the 2023-24 season.
Atlético-MG becomes Brazil’s ‘biggest SAF’, signs with Libra
Atlético-MG has become the latest club in Brazilian football to transition into a limited company (SAF), after the sale of 75 per cent to the newly-formed Galo Holding was approved.