Brazil
Grêmio adds Esportes da Sorte as shirt sponsor for Série A return
Campeonato Brasileiro Série A club Grêmio has agreed a shirt sponsorship deal with betting company Esportes da Sorte.
Continental extends Copa do Brasil sponsorship to 2024
Continental Tyres has renewed its sponsorship of Brazilian club football’s Copa do Brasil for the 2023 and 2024 seasons, taking the brand’s association with the competition to 10 years.
Copa do Brasil scores Krona sponsorship deal
The Copa do Brasil has secured a sponsorship deal with tubing manufacturer Krona.
São Paulo FC builds on ABC sponsorship with renewal
São Paulo FC has renewed a sponsorship agreement with ABC da Construção that affords the Brazilian construction firm branding on the back of the men’s team’s shorts.
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Liga Forte Futebol secures Life Capital, Serengeti as investors
Liga Forte Futebol (LFF), one of two organisations seeking to create a new league system for Brazilian club football, has sealed an investment agreement with domestic venture capital group Life Capital…
Globo’s PFL rights deal helps to fill MMA void
Brazilian commercial broadcaster Globo has acquired exclusive rights to broadcast all Professional Fighters League (PFL) events in 2023 across its pay-television channel, website, app and social networks
Amazon ‘renews Copa do Brasil rights until 2026’
Amazon is thought to have renewed its agreement with Brazilian free-to-air broadcaster Globo for sublicensed rights to the Copa do Brasil
Betting sector’s Brazilian football push continues with Betfair-Cruzeiro sponsorship
Online betting company Betfair has agreed a two-year deal to become the new main sponsor of Cruzeiro, as the Belo Horizonte club prepares to return to Campeonato Brasileiro Série A, the top tier of Brazilian …
OneFootball offers PPV Copa do Nordeste, adds Italy’s Serie C to content portfolio
Media platform OneFootball has agreed a sublicensing deal with pay-television broadcaster Nosso Futebol for pay-per-view rights to Brazilian club competition the Copa do Nordeste, while it has signed its…
NBA adds Hellmann’s as sponsor in Brazil
Mayonnaise brand Hellmann’s has agreed a deal to sponsor the NBA basketball league in Brazil.
Betano joins Supercopa with Copa do Brasil
Sports betting operator Betano has added the Supercopa do Brasil to its title sponsorship of domestic club football competition the Copa do Brasil
DAZN retains rights to Brazil’s Campeonato Série C
Subscription sports broadcaster DAZN has renewed its rights in Brazil to the Campeonato Brasileiro Série C, the third tier of domestic club football.
COB’s Medley sponsorship to focus on mental health
The Brazilian Olympic Committee (COB) has agreed a two-year sponsorship deal with pharmaceutical company Medley
Fifa Club World Cup returns to Globo in Brazil
Brazilian media group Globo has acquired rights to the forthcoming 2022 Fifa Club World Cup
Flamengo and RB Bragantino sign sleeve sponsors, Paranaense extends shirt deal
Brazilian club Flamengo has signed up electrical wires and cables company Sil Fios e Cabos Elétricos as its shirt sleeve sponsor for the 2023 season.
Globo agrees new Supercopa do Brasil deal
Brazilian commercial broadcaster Globo has acquired rights to this year’s edition of the Supercopa do Brasil, which is contested by the winners of the Campeonato Brasileiro and the Copa do Brasil.
DHL extends long-term backing of Formula E, Bandeirantes agrees rights deal
Logistics company DHL has agreed a multi-year extension to its Formula E sponsorship deal, while the electric car-racing championship has signed a rights deal with Brazilian commercial broadcaster Bandeirantes
Fifa Club World Cup rights on the market in Brazil
The deadline to submit bids for two rights packages in Brazil to the Fifa Club World Cup passed yesterday (Monday)