Brazil

Football
Sponsorship & Marketing

Atlético-MG has extended its shirt sponsorship deal with steel firm Gerdau, while fellow Campeonato Brasileiro Série A club, Goiás, has hailed a record agreement with betting platform Esportes da Sorte.
Football
Media

Sports broadcaster ESPN has extended its rights deal in Brazil for the Copa del Rey and Spanish Super Cup
Football
Sponsorship & Marketing

América-MG has announced sports betting company EstrelaBet as its new main sponsor, while fellow Campeonato Brasileiro Serié A club Santos has renewed an agreement with food products manufacturer Kodilar.
Football
Media

Brazilian commercial broadcaster Band looks set to show a select number of matches from the Campeonato Carioca, the state’s annual tournament, from the 2023 season until 2025.
Motorsport
Industry Moves

The Extreme E electric off-road racing series has recruited motor sports and agency executive David Gillett as its head of media rights
Football
Finance & Law

The long-running saga surrounding Neymar’s controversial 2013 transfer to Spanish LaLiga club FC Barcelona from Campeonato Brasileiro Série A team Santos has today (Tuesday) seen the Brazilian superstar an…
Football
Industry Moves

Felipe Aquilino has been recruited as head of media rights at Brazilian sports marketing agency LiveMode after recently leaving FC Diez Media, SportBusiness understands
Football
Sponsorship & Marketing

Bookmaker Pixbet has agreed a shirt sponsorship deal with Campeonato Brasileiro Série A club Corinthians in an agreement that will run for a minimum of three years.
Football
Sponsorship & Marketing

The Brazilian Football Confederation (CBF) has appointed the Brax Sports Assets agency to broker sponsorship deals for the Copa do Brasil knockout club competition
Football
Sponsorship & Marketing

The Brazilian Football Confederation (CBF) has confirmed that is has ended its sponsorship with Turkish blockchain company Bitci
Football
Media

Brazilian media group Globo has finalised the details of its 2026 Fifa World Cup rights package as part of its renegotiations with football’s world governing body over its deal for this year’s tournament in …
Football
Sponsorship & Marketing

Turkish blockchain company Bitci has responded to claims that its sponsorship contract with the Brazil Football Confederation (CBF) has been terminated
Football
Sponsorship & Marketing

The Brazilian Football Confederation (CBF) has terminated its sponsorship deal with Turkish blockchain company Bitci
Football
Media

Fifa has agreed what it claims is a landmark deal for its Fifa+ streaming service to provide the entire 2022 World Cup for free in Brazil, while content agreements have also been signed with the Disney…
Motorsport
Events

NASCAR has expanded its global reach with the formation of the NASCAR Brasil Sprint Race, the United States-based stock car racing series' fourth international series and first in South America.
Esports
Sponsorship & Marketing

Sportfive has been awarded an exclusive mandate to sell sponsorship packages for Pain Gaming, the Brazilian esports team
Volleyball
Media

The Canada-based Protocol Sports Marketing agency has signed a multi-year deal to distribute media rights to Brazilian volleyball’s men’s and women’s Superliga across Europe. T
Football
Finance & Law

Libra, one of two collectives of Campeonato Brasileiro Série A and Série B teams seeking to drive plans for a new Brazilian football league system, has recommended Mubadala Capital as its preferred financial b…