Bulgaria

Football
Media

The European Broadcasting Union today (Monday) announced a new agreement with Fifa covering media rights in five countries for the next two men's World Cups
Football
Media

Commercial and pay-television broadcaster bTV and Telekom Austria-owned telco A1 have renewed their rights in Bulgaria to Uefa club competitions, ahead of the current three-year deals ending this Saturday with the Champions League final. 
Tennis
Media

Warner Bros. Discovery has retained exclusive rights to Wimbledon in 11 European markets in a play designed to drive consumers to its new Max streaming service being rolled out across the continent
Football
Media

Fifa has issued tenders in six Central and Eastern European countries for media rights to the 2026 and 2030 men's World Cups as it seeks to maximise the commercial impact of improved qualification prospects for Europe's mid-tier nations.
Volleyball
Media

Max Sport, the Bulgarian pay-TV broadcaster owned by telco A1, has picked up rights to Italy’s top-tier volleyball league.
Motorsport
Media

Max Sport, the Bulgarian pay-TV broadcaster owned by telco A1, has extended its World Rally Championship rights for two more seasons. The new deal covers the 2023 and 2024 campaigns
Football
Media

Bulgarian pay-television broadcaster Max Sport has acquired rights to club football competition the Coupe de France
Football
Media

The Team Marketing agency has this week initiated the Uefa club competitions media rights sales processes from 2024-25 to 2026-27 in the Czech Republic, Slovakia and Bulgaria
Multiple Sports
Media

United Group has reported higher revenues for the 2021 financial year thanks to multiple acquisitions that it concluded, while its sport rights spending more than doubled
Football
Media

United Media-owned Nova Broadcasting Group has announced that it has secured rights in Bulgaria for the next two Uefa European Championships, as well as other Uefa national team rights from 2022-23 to…
Football
Sponsorship & Marketing

Bulgarian First League football club Lokomotiv Sofia has announced betting operator Betano as its new main sponsor
Football
Media

The German Football Federation (DFB) has signed a quartet of four-season media rights deals in Europe for its DFB-Pokal club cup competition, while also signing shorter-term deals in an array of other…
Football
Media

Bulgarian public-service broadcaster BNT and United Media-controlled pay-television network Nova will both broadcast the 2022 Fifa World Cup, it has been announced
Football
Sponsorship & Marketing

Bulgarian football club CSKA Sofia has signed Italian sportswear firm Macron as its new kit supplier
American Football
Media

Bulgarian pay-television broadcaster A1 has acquired rights to show NFL games for the first time in the country, further strengthening its US sports portfolio
Football
Media

Pay-television broadcaster A1 Bulgaria has extended its rights to the Uefa Champions League and also secured rights to the Europa League and new third-tier Europa Conference League for the next three seasons
Football
Media

Pay-television broadcaster A1 Bulgaria has renewed its rights to Italy's Serie A for another three seasons, from 2021-22 to 2023-24
Football
Media

Lega Serie A has accepted offers for rights to Italian football’s Coppa Italia and Supercoppa from 2021-22 to 2023-24 in four European countries, along with Australia, Hong Kong, Mongolia, Vietnam and s…