Canada
Winnipeg Jets become latest team to slash price of concessions
The National Hockey League's Winnipeg Jets have become the latest professional sports team in North America to slash to price of their in-venue concessions
Sonny Bill Williams given permission to cover up Betfred logo on Toronto Wolfpack jersey
Toronto Wolfpack superstar Sonny Bill Williams has been allowed to cover up the logo of Super League sponsor Betfred on his Toronto Wolfpack jersey for religious reasons.
CPL poised to announce Ottawa expansion team, Atlético Madrid involvement expected
Jeff Hunt, an Ottawa businessman who is part owner of the Canadian Football League's Ottawa Redblacks, has confirmed he is part of a group looking to bring a Canadian Premier League team to the Canadian …
CBC agrees deal with DAZN for Canada Women’s Fiba Olympic qualifiers
Canadian public broadcaster CBC has agreed a content-sharing deal with OTT platform DAZN to show the latter’s coverage of the national team’s matches at the Fiba Women's Olympic qualification tournament.
Toronto Wolfpack extends Air Transat, Metrolinx partnerships
Canadian transatlantic rugby league team Toronto Wolfpack has extended partnerships with Air Transat and Metrolinx/GO Transit for the 2020 Super League season
OneSoccer supplants TSN with Concacaf Gold Cup deal
OneSoccer, Mediapro’s OTT sports streaming service in Canada, has acquired exclusive rights to the 2021 and 2023 editions of the Concacaf Gold Cup, the national team tournament for associations from N…
Toronto Wolfpack signs Rugby Strength as main jersey sponsor
Canadian transatlantic rugby league team Toronto Wolfpack has signed Rugby Strength as its main jersey sponsor for the upcoming 2020 Super League season
Gowling builds on Commonwealth Games backing with deals in England, Canada
Law firm Gowling WLG has stepped up its backing of the Commonwealth sports movement by agreeing sponsorship deals with Commonwealth Games England and Commonwealth Games Canada
Molson Coors, NHL announce multi-year Canadian partnership
Beverage giant Molson Coors and the National Hockey League have announced a multi-year extension of their partnership, continuing Molson Canadian’s long-standing position as an official beer of the league i…
Canadian Olympic Committee to relax Rule 40 guidelines ahead of Tokyo 2020
The Canadian Olympic Committee has become the latest to offer its athletes “increased opportunity” to market their commercial sponsors at this summer’s Olympic Games, announcing that it will ease the r…
Hockey Canada signs long-term media rights deal with TSN, RDS
Hockey Canada has announced a long-term media rights agreement with Canadian broadcasters TSN and RDS which extends through the 2033-34 season, continuing their long-standing partnership that dates back …
Vancouver Whitecaps appoint Mark Pannes as CEO
Major League Soccer team Vancouver Whitecaps have appointed veteran sports industry executive Mark Pannes as the club’s chief executive officer.
Ontario businessmen take over CFL’s Montreal Alouettes
The Canadian Football League's Montreal Alouettes have been taken over by S and S Sportsco, a corporate entity owned by Ontario businessmen Sid Spiegel and Gary Stern
IIHF president sets out timeline for NHL Olympics decision
International Ice Hockey Federation (IIHF) president René Fasel has said the sport’s world governing body needs a response from North American league the NHL before August on whether it will release it…
Canadian Supreme Court overturns Super Bowl ad ruling
The Supreme Court of Canada has overturned a contentious ruling by the Canadian Radio-television and Telecommunications Commission concerning the viewing of US television commercials during domestic broadcasts…
Anheuser-Busch, Labatt announce multi-year partnership with NHL
Beverage giant Anheuser-Busch and Canadian subsidiary Labatt have announced a multi-year, multi-faceted partnership with the National Hockey League, which names Bud Light an official beer of the league …
Blake Broadcasting agrees multi-territory rights deal with ESL and DreamHack
Media company Blake Broadcasting (BBN) has agreed a multi-year deal to broadcast ESL and DreamHack esports tournaments in the United States, Canada and Asia, with the exception of China
Tim Hortons steps up backing of Hockey Canada
Fast food restaurant chain Tim Hortons has renewed its sponsorship of Hockey Canada, the governing body of ice hockey in the country