Canada
NHL toasts new beer sponsor in record deal
The National Hockey League (NHL) has announced a record seven-year sponsorship agreement with SABMiller’s MillerCoors and Molson Coors subsidiaries in the United States and Canada, respectively.
ESPN and TSN snap up UEFA Euro rights
UEFA confirmed on Tuesday that ESPN has snapped up the rights to the Euro 2012 and 2016 tournaments in the United States, while TSN will air the competitions in Canada.
NHL set for record revenues – Bettman
Commissioner Gary Bettman has stated the National Hockey League (NHL) is “extremely well positioned” as he disclosed it is on course to set an all-time revenue record.
London organisers urged to replicate Vancouver “passion”
Organisers of the London 2012 Olympics need to replicate the “passion” of the Vancouver 2010 Winter Games to ensure the success of the event, according to officials from the UK Department for Culture, Media and Sport (DCMS).
Vancouver Olympics budget balanced, claims VANOC
The 2010 Winter Olympics broke even, according to the Vancouver organising committee’s final budget.
Rogers Communications eyes Toronto Raptors and Maple Leafs
Canada’s largest wireless carrier, Rogers Communications is discussing the acquisition of National Basketball Association (NBA)’s Toronto Raptors and National Hockey League (NHL)’s Toronto Maple Leafs.
Edmonton approves extra $3m for IndyCar race
The city council has approved plans to raise the extra $3 million necessary to get the IndyCar race back to Edmonton, the Canadian Broadcasting Corporation said.
Portugal’s Sport TV to launch in the US
Portuguese sports broadcaster Sport TV is to launch a channel in the US and Canada to cater for Portuguese-speaking audiences.
adidas switches global ad account to Sid Lee
Global apparel brand adidas is to move its global ad account from the 180 Amsterdam agency to Canadian-based Sid Lee, who has held the adidas Originals line account since 2008 and won several other parts of the company’s business since then.
NASCAR creates centralised licensing agency
NASCAR, the North American association of stock car racing, has formed the NASCAR Teams Licensing Trust - a centralised licensing agency for the sport’s biggest teams and most high-profile drivers.
Rogers to name Vancouver arena as GM pulls out
Canadian company Rogers Communications has agreed a 10-year naming rights deal with National Hockey League (NHL) team Vancouver Canucks to rename the GM Arena after the car maker decided to switch its sponsorship to in-arena activities.
Toronto 2015 Pan American Games organising team in place
The senior management team to lead the 2015 Pan and Parapan American Games is now in place and operating, Ian Troop, CEO of Toronto 2015, announced yesterday.
Quebec to host SportAccord 2012
The SportAccord Convention, the annual world summit of sport attended by representatives from around 100 international sports federations, will be held in the city of Quebec in 2012.
Canada F1GP returns to a sell-out
The first Canadian Formula One Grand Prix for two years sold out yesterday afternoon, helped by strong ticket sales in Europe.
Uniting a (very big) country
Canadians report a surge in national pride in the afterglow of the Olympics.
Biggest US ice hockey audience since 1980 for Olympics final
The biggest US television audience for an ice hockey match in 30 years was drawn by the Winter Olympics men's gold-medal match between Canada and the US on Sunday night. But that still doesn't mean NHL players will be at the Sochi 2014 Games, NHL commissioner Gary Bettman said.
Vancouver hailed for ‘comeback’ Olympics
The Vancouver Winter Olympics were generally hailed as a success by news outlets and major figures in sports around the world this morning, despite the litany of problems which threatened to overshadow the event early on.
Sochi passes $1bn in domestic sponsor revenue
A sponsorship deal with Russian Railways RZD has taken the Sochi 2014 Winter Olympics to $1.1 billion in revenues from domestic sponsors, more than three times the initial target.