Canada
Molson named Official Beer Supplier for Vancouver 2010
Molson agreed a deal with the Vancouver Organising Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) to become exclusive Official Supplier with sponsorship rights in the beer product/service category.
2010 Olympics announce Q2 budget results
The Vancouver 2010 Olympic Organising Committee said it has agreed sponsorship agreements worth about $709 million, more than 90 per cent of its overall target of $760 million.
Rogge praises VANOC preparations
IOC president, Jacques Rogge, has praised the progress of the Vancouver Organising Committee for the 2010 Winter Olympic Games.
Coca-Cola Canada and RBC sponsor Vancouver 2010 Torch Relay
Coca-Cola Canada and RBC agreed a deal with the Vancouver Organising Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) as exclusive Presenting Partners of the 2010 Olympic Torch Relay.
North American sponsorship spend to total $16.78 billion In 2008
Sponsorship spending by North American companies is expected to increase 12.6 per cent in 2008 to $16.78 billion, according to IEG Sponsorship Report, the world's leading authority on sponsorship.
Mitsubishi signs Canadian university sport sponsorship
Canadian Interuniversity Sport (CIS) has signed a three-year $1 million sponsorship agreement with Mitsubishi Motor Sales starting from the 2008 CIS winter championship season.
VANOC celebrates completion of venues in Whistler
The Vancouver Organising Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) will unveil all Whistler Olympic and Paralympic competition venues in a ceremony this weekend.
Canadian Open banks new sponsorship deal
Royal Bank of Canada agreed a deal to sponsor golf’s Canadian Open until 2012.
Vancouver 2010 Exceeds 2007 Sponsorship Target
VANOC, the Organising Committee for the 2010 Olympic and Paralympic Winter Games in Vancouver said that is will exceed its 2007 sponsorship target of $65 million by at least $15 million.
Bank of Nova Scotia hitches up with the NHL
Bank of Nova Scotia agreed a five-year deal with the National Hockey League, becoming the official bank of both the NHL and its players' association.
Under Armour sponsor Toronto Maple Leafs
Clothing brand, Under Armour, has signed a three-year sponsorship deal with the Toronto Maple Leafs ice hockey team.
SETANTA TO LAUNCH EPL CHANNEL IN CANADA
Setanta Sports will launch a Canadian soccer channel with extensive rights to live English Premier League in partnership with Rogers Communications.
3M WRAPS UP PARTNERSHIP WITH VANCOUVER 2010
The Vancouver Organising Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) agreed a deal with 3M Canada as the new Official Supplier in the Large Format Graphics (building and vehicle wrap graphics) category for the Vancouver 2010 Olympic and Paralympic Winter Games.
VANOC RELEASES ACTION PLAN FOR SUSTAINABLE 2010 WINTER GAMES
The Olympic and Paralympic Winter Games in 2010 in Vancouver will be the first Games to integrate social, economic and environmental sustainability.
ITU SIGNS FOX SPORTS NET DEAL
The International Triathlon Union (ITU) has signed a deal with major US broadcaster, Fox Sports Net (FSN), to broadcast its World Cup series.
CTV WINS EXCLUSIVE NFL SUPER BOWL RIGHTS
Canadian Television (CTV) has won the broadcast rights to NFL regular season and play-off games and exclusive rights to the Super Bowl from 2007-2009.
VANOC 2010 TO INCREASE TRANSPARENCY AND ACCOUNTABILITY
The Vancouver 2010 Board of Directors took steps to increase transparency and accountability to 2010 Winter Games planning.
TRANSCANADA SIGNS UP FOR VANCOUVER 2010
The Vancouver Organising Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) agreed a deal for TransCanada to become a new Official Supplier in the Natural Gas Pipeline Operator category for the Vancouver 2010 Olympic and Paralympic Winter Games.