Canada

The Canadian Broadcasting Corporation and the National Hockey League agreed a new deal that will keep ice hockey on the CBC until 2014.

Yahoo! Canada and the Canadian Soccer Association agreed a deal for Yahoo! to become official online partner and national team sponsor.

Jet Set Sports and CoSport formed a new partnership to develop exclusive hospitality packages for the 2010 Vancouver Olympic and Paralympic Winter Games.

Steelback Brewery is today set to be unveiled as the new title of Champ Car’s Grand Prix of Toronto.

The Canadian city of Halifax pulled out of the race to host the 2014 Commonwealth Games after the province of Nova Scotia withdrew support due to concerns over the projected budget.

The Government of Canada tabled a bill to introduce brand protection legislation for the 2010 Winter Olympic Games in Vancouver.

The Vancouver Organising Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) appointed Birks & Mayors Inc. Official Supplier of Jewellery for the Games.

Asian Television Network International Limited (ATN) launched ATN-Cricket Plus, a new channel with a prime focus on cricket.

Storage company PODS signed a six-year deal to sponsor Tampa Bay's PGA Tour event.

The Vancouver Organising Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) agreed deals with seven more Canadian companies for its Official Licensing Programme under the ‘Novelty Gift’ and ‘Collectibles’ (Hard Goods) categories.

The Canadian Football League signed a new TV rights deal, to start in 2008, with Canadian sports network, TSN.

The Vancouver Organising Committee for the 2010 Winter Olympic Games say it has far exceeded its sponsorship target for the year.

Canadian broadcaster TSN has received approval for a second digital channel from the Canadian Radio-television and Telecommunications Commission, (CRTC), the federal broadcast regulator.

Representatives of Olympic and Paralympic Games sponsors from across Canada and around the world are gathered in Vancouver for the next two days for the second annual Vancouver 2010 Sponsor Workshop, hosted by the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC).

The Vancouver Organising Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) said it had agreed deals with nine new Canadian companies to its Official Licensee Programme under the ‘Apparel’ and ‘Headwear’ categories.

Dow Chemical Canada Inc, agreed a deal with the Vancouver Organising Committee for the 2010 Olympic and Paralympic Winter Games as the official supplier of Insulation Materials and Heat Transfer Fluids.