Canada

Football
Licensing & Merchandising

The Canadian Premier League has announced that its Vancouver-based expansion team will be known as Vancouver FC, while the club's colors and brand identity were also unveiled
Ice Hockey
Finance & Law

The National Hockey League's Ottawa Senators could soon be up for sale following the death of owner Eugene Melnyk in March.
Ice Hockey
Media

Canucks Sports & Entertainment announced that it has agreed a new media rights and sponsorship contract with Rogers Communications and its Sportsnet subsidiary that will run through the Vancouver Canucks'…
Football
Sponsorship & Marketing

Degree Deodorant has been named the official deodorant and antiperspirant partner of Canada Soccer's national teams and the Canadian Premier League in a multiyear deal with the Unilever brand
Olympic Games
Events

British Columbia’s government has announced that it will no longer be supporting a bid to host the 2030 Winter Olympic Games due to high costs and other upcoming events taking place in the Canadian province.
Football
Finance & Law

Canadian soccer's governing body Canada Soccer has reached a licensing agreement with star player Alphonso Davies that will see the Bayern Munich player receive a royalty share in jersey sales, according…
Football
Sponsorship & Marketing

Canada Soccer announced Carlsberg as the official beer and non-alcoholic beer of the governing body’s national teams and the Canadian Premier League.
Motorsport
Industry Moves

NASCAR has appointed veteran Canadian marketing executive Tony Spiteri as general manager of its NASCAR Canada subsidiary
Football
Media

OneSoccer, Mediapro’s subscription channel in Canada, has acquired rights to the Dutch Eredivisie, the Chinese Super League and Manchester City’s international programming block.
Ice Hockey
Sponsorship & Marketing

Gatorade Canada has announced a new partnership deal with the Professional Women’s Hockey Players Association ahead of their upcoming fourth season that kicks off on October 14 in Montreal, Canada.
Ice Hockey
Sponsorship & Marketing

The National Hockey League has secured a multiyear Canadian partnership with Henkel Canada in which the multinational chemical and consumer goods company's Purex brand has been named the league's official…
Ice Hockey
Industry Moves

Canadian ice hockey’s governing body, Hockey Canada, announced the departure of chief executive officer Scott Smith while the entire board of directors also agreed to step down from the organization.
Ice Hockey
Sponsorship & Marketing

Amid the fallout of sexual assault scandals with Hockey Canada, the country's ice hockey governing body, American athletic clothing brand Nike has suspended its sponsorship after other sponsors did the…
Ice Hockey
Sponsorship & Marketing

The National Hockey League's New York Islanders and Ottawa Senators have both announced new helmet sponsorship deals for the upcoming 2022-23 season, reflecting continued corporate interest in the asset
Ice Hockey
Governance

Sponsors of Canada’s ice hockey governing body, Hockey Canada, have dropped the organization amid the fallout from a sexual assault scandal that came to light earlier this year.
Ice Hockey
Sponsorship & Marketing

Hockey equipment designer and manufacturer CCM has been named the new official equipment sponsor of the Professional Women’s Hockey Players Association ahead of the upcoming fourth season.
Rugby League
Media

Streaming platform Fite has acquired rights in multiple territories to the upcoming Rugby League World Cup, which will take place in England
Cricket
Media

The International Cricket Council has today (Wednesday) issued an invitation to tender for the media rights in Australia, Canada, the Caribbean and the US to its major events from 2024 until at least 2027