Canada

Multiple Sports
Governance

Public policy shift to have sizable ramifications in North American pro sports
Cycling
Events

The International Cycling Union (UCI) has announced Haute-Savoie as the location for the second edition of its multi-discipline World Championships while also awarding the hosting rights to 13 other events
Ice Hockey
Sponsorship & Marketing

The National Hockey League's Toronto Maple Leafs will wear a "Milk" logo on their home and road uniforms following a multiyear jersey patch partnership with Dairy Farmers of Ontario
Baseball
Fan Engagement

Marketing in China for this year's Major League Baseball World Series will include appearances by 'virtual idol' Leah, as the American baseball league aims to reach young audiences in the country
Football
Governance

Mark Noonan has made an immediate mark as Canadian Premier League commissioner by announcing plans to crown the league's regular-season champions for the first time
Basketball
Media

Liga ACB, the top tier of Spanish basketball, has renewed its rights agreements with TVC Deportes in Mexico and Game+ in Canada
Ice Hockey
Sponsorship & Marketing

The National Hockey League's Edmonton Oilers have appointed New York-based sports marketing agency Athletes First Partners (A1 Partners) on an exclusive basis to find a jersey patch partner.
Ice Hockey
Sponsorship & Marketing

The National Hockey League's Montreal Canadiens have named Canadian multinational financial services company Royal Bank of Canada as the team's inaugural home jersey sponsor in a multiyear partnership,…
Basketball
Events

The Women's National Basketball Association plans to stage a preseason game in Canada in 2023, commissioner Cathy Engelbert has announced
American Football
Media

Sports streaming platform DAZN has renewed its NFL rights in Canada from the forthcoming season onwards as well as in Germany, Austria and Switzerland from 2023
Football
Sponsorship & Marketing

Spanish LaLiga club FC Barcelona has signed a renewal to its regional sponsorship contract with Canadian financial institution Scotiabank
Multiple Sports
Sports Betting

Melbourne-based betting company PointsBet said it would continue its efforts to expand in the US, as it reported ebitda losses of A$243.6m ($166m/€166m) for the year to end-June.
Football
Industry Moves

Mark Noonan, the former United States Soccer Federation and Major League Soccer executive, has been named the new Canadian Premier League commissioner and chief executive of Canadian Soccer Business
Rugby Union
Media

Subscription streaming broadcaster DAZN has acquired rights in various international markets to a package of warm-up matches for the forthcoming women’s Rugby World Cup.
Boxing
Media

DAZN has secured more boxing content after agreeing a multi-fight domestic and international rights agreement with United Boxing Promotions, the Canadian boxing promoter
Football
Media

Global streaming service DAZN has renewed its exclusive rights to the English Football League's Championship, League One and League Two as well as the EFL Cup in German-speaking countries, Italy, Spain…
Multiple Sports
Sports Betting

Sports-focused streaming service and channel aggregator fuboTV has agreed a carriage deal in the US and Canada with SportsGrid Network, a streaming channel with a sports betting audience
NFL
Sports Betting

Leading online gaming operator BetMGM has become the National Football League's latest official sportsbook partner in Canada in a multiyear deal