China

Mixed Martial Arts
Sponsorship & Marketing

The Ultimate Fighting Championship has agreed a deal for Australian food manufacturer BTNature (BTN) to become the mixed martial arts promotion's official dairy products partner in China
Motorsport
Sponsorship & Marketing

The China division of banking group HSBC has agreed a brand ambassador deal with Chinese Formula 1 driver Zhou Guanyu
Running
Technology

Sportswear brand Nike has announced it will discontinue its Nike Run Club app in China
Football
Media

Chinese football content platform Dongqiudi has acquired live streaming rights to matches from China League One, the country’s second-tier domestic football league, according to local media reports.
Multi-sport
Events

Chinese skier Eileen Gu has been made an ambassador of Salt Lake City’s bid to host the Winter Olympics.
Motorsport
Media

A new player looks set to emerge in China's sports media landscape, with giant telco China Telecom in advanced talks to acquire digital rights for Formula 1 motor racing, according to local industry insiders
American Football
Media

The European League of Football (ELF) has announced media rights agreements with Chinese streaming platform iQiyi in China and international streaming platform Eleven across Italy and Southeast Asia
Football
Media

Chinese social media platform Douyin has become the official short video partner of the Chinese Super League. The deal was announced just before the start of the 2022 CSL season on June 3
Football
Education

The Chinese Football Association has announced the launch of new national youth leagues, as part of its talent development plans
Football
Fan Engagement

Chinese collectible trading cards company FansMall has agreed a multi-year deal with Italian Serie A club Inter Milan
Football
Sponsorship & Marketing

The Argentinian Football Association (AFA) has announced a sponsorship agreement with Latin American betting operator BetWarrior and has reportedly struck a separate sponsorship deal with Chinese dairy…
Football
Events

Liaoning-based football club Dalian Pro has been reinstated to the Chinese Super League (CSL) following the withdrawal of Chongqing Liangjiang Athletic, the Chinese Football Association (CFA) has announced
Football
Licensing & Merchandising

English Premier League club Manchester City has announced a licensing deal with Shanghai-based collectibles supplier DAKA Culture that will see the parties release an exclusive range of trading cards in…
Football
Finance & Law

Chinese Super League club Chongqing Liangjiang Athletic has withdrawn from the league and ceased operations a week before the start of the 2022 season due to financial problems
Football
Events

China's domestic football league, the Chinese Super League, is to begin its 2022 season on June 3, in a sign the country's sports industry may be starting to emerge from the ongoing Covid crisis
Football
Media

Chinese streaming platform iQiyi Sports has acquired rights for Italian Serie A football in a two-season deal covering 2022-23 and 2023-24. iQiyi Sports' rights cover streaming platforms only
Multiple Sports
Media

Tencent Sports, the sports division of Chinese digital media giant Tencent, has scrapped six internal business units and cut 100 jobs - about one third of its workforce - according to local media reports
Sport Climbing
Events

The International Federation of Sport Climbing (IFSC) has announced the cancellation of two Climbing World Cup events set to take place in China later this year due to concerns about the Covid-19 pandemic