China

The European Broadcasting Union (EBU) has launched the tender process of the European mobile media rights for the Olympic Games of 2006 and 2008.

Worldwide Olympic sponsor Coca-Cola has agreed a 12-year extension to its sponsorship of the Games that will run until 2020.

The International Olympic Committee says that seven cities will bid for the right to stage the 2014 Winter Olympics

The first fund-raising lottery game for the London 2012 Olmypics will be announced today.The launch comes seven years to the day ahead of the opening of the Games and organizers hope that the National Lottery will raise ÂŁ1.5 billion.

Sochi, the Russian Black Sea resort is to bid to host the 2014 Winter Olympics just weeks after Moscow failed in its effort to attract the 2012 Summer Games.

Barcelona soccer chiefs say they hope to have the club's historic first shirt sponsorship deal in place before the end of the season after delays in signing off the contract.

New York City will be a host of the Clipper 05-06 Round the World Yacht Race during its port visit in May 2006.

China Sports Consulting Germany (CSCG) has won the marketing contract for Team China, the Chinese national soccer team.

Premier League giants Arsenal have agreed an exclusive deal with China.com Inc. to launch an official Chinese website and wireless services in Greater China.

Visa International has agreed a sponsorship deal with the IAAF Grand Prix Zagreb athletics meeting.

The International Olympic Committee (IOC) is enjoying record levels of sponsorship with revenues expected to rise by nearly a third for the latest four-year cycle up to Beijing 2008.

The International Olympic Committee (IOC) has extended its partnership with Atos Origin to include the Vancouver 2010 Olympic Winter Games and the 2012 Olympic Games.

SPORTEL’s 2006 spring market will take place at the five-star Pudong Shangri-La Hotel in Shanghai, China from March 20 to 22.

A new study claims, for the first time, to have revealed the key drivers that ignite fans' passion for their preferred sports.

The Asian Football Confederation (AFC) will set out how it plans to use $200million from its new commercial contract at the Sport Xchange seminar in Singapore on July 4.

Golf’s 2006 European Tour International Schedule will begin in Shanghai, China, on November 10, 2005.

Beijing plans to raise 320 billion yuan (nearly $40billion) for 860 infrastructure projects ahead of the 2008 Summer Olympic Games.

The European Broadcasting Union (EBU) has launched an Invitation to Tender (ITT) procedure for European mobile media rights for the Winter Olympic Games, Turin 2006, and Summer Olympic Games, Beijing 2008.