China

Michelob ULTRA, the low-carbohydrate premium lager from Anheuser-Busch, has taken on ‘Official Beer’ sponsorship of both the winter and summer Team GB Olympic squads.

Top US table tennis manufacturer, Killerspin, will be the presenting sponsor of C-Zone, China’s leading sports marketing conference.

Press reports in Spain indicate an historic sponsorship deal is imminent between FC Barcelona and the City of Beijing.

Virgin Atlantic Airways has signed up as event partner for the C-Zone sports marketing and brand management conference.

Worldwide Olympic sponsor Samsung has signed Italian ski great Alberto Tomba as its global athlete ambassador, part of a series of announcements for the company’s 2006 marketing programme revealed in Turin.

Sports Marketing and Communications Agency, KHP Consulting, has announced five new recruits to its London HQ and Bahrain office.

There is a new look to the International Table Tennis Federation (ITTF) executive committee following its Annual General Meeting in Shanghai on May 1.

Real Madrid vice president Emilio Butragueno has promised that the Spanish soccer giants will bring all its 'galacticos' for the club's second tour of China this summer.

KHP Consulting has been appointed by the Hockenheimring Baden Wuerttemberg, home of the German Formula One Grand Prix, to carry out an ongoing PR and communications strategy.

Vietnam will stage an ATP-level professional men’s tennis tournament this year for the first time in history.

Anti-doping work in China is set to benefit from the launch of a new 24-hour doping control service in Beijing with an expanding number of doping control officers.

Soccer giant Real Madrid Club and Interactive Sports Television Ltd. (ISTV) have agreed to jointly develop and broadcast an interactive television programme to be launched in several of Asia’s soccer markets this autumn.

McDonald’s Corporation and the NBA are teaming up to bring basketball to hundreds of thousands of fans with NBA events and promotions in four continents.

Title sponsorship of the first ever MotoGP event in China, which will take place in Shanghai on May 1, has been handed to taobao.com, a Chinese e-commerce website.

Editorial director Kevin Roberts reviews the issues of the past seven days.

China will increase the number of doping tests by up to 60 per cent over the next three years, officials said on Thursday.