China
Sponsorship & Marketing

The United States Tennis Association (USTA) has announced that Total Sports Asia (TSA), Asia’s leading integrated sports marketing company, will be the exclusive Asian television rights distributor for the US Open.
Media

KHP Consulting, the international sports marketing agency, will manage Gulf Air’s hospitality programme around April’s Gulf Air Bahrain Grand Prix.
Media

KHP Consulting, the international sports marketing agency, will manage Gulf Air’s hospitality programme around April’s Gulf Air Bahrain Grand Prix.
Business

TNSSport, the sports sponsorship, market and consumer research provider, has launched a new international tracking service that allows brands to monitor the impact of their sponsorship of Formula One teams.
Business

TNSSport, the sports sponsorship, market and consumer research provider, has launched a new international tracking service that allows brands to monitor the impact of their sponsorship of Formula One teams.
Business

Hyundai Kia Automotive Group will be FIFA’s Official Automotive Partner from 2007 to 2014.
Business

Sue Campbell has been officially confirmed as the person to oversee UK Sport, the government-funded body that looks after elite sport up to and beyond the 2008 Beijing Olympics.
Media

This weekend’s World Group first round ties in the Davis Cup by BNP Paribas are set for worldwide television exposure.
Events

Traffic Marketing Esportivo, holder of the broadcasting rights to South American soccer’s Libertadores Cup, with the exception of the Americas, has started the distribution of rights to 55 countries.
Media

Organisers of the 17th Asian Table Tennis Championships have appointed IEC in Sports to handle the worldwide television sales and television co-ordination.
Events

TVNW Media Group, the Canada-based media agency, has appointed Adrian Metcalfe as its first president.
Events

The 2005 NBA All-Star events will be televised in 214 countries in 45 languages via 97 international telecasters.
Events

The International Rugby Board's new weekly television programme, Total Rugby, will be shown for the first time today (Wednesday).

Swimwear brand Speedo will be British Swimming’s new sponsor from 2005 onwards.
Business

Canadian broadcast rights for the 2010 Olympic Winter Games in Vancouver and the 2012 Games have been awarded to Bell Globemedia/Rogers Media for $153million.
Business

New leadership for Chinese sport is complete with the election of a new president for the Chinese Olympic Committee, who is set for a key role at the Beijing Olympics.
Business

UK Sport has unveiled a £75million four-year Summer Olympic funding plan.
Business

UK Sport is likely to follow a government recommendation to slash financing for under-performing Olympic athletes and sports.