China

Cycling
Sponsorship & Marketing

China's national cycling federation has agreed a 'strategic cooperation' with car manufacturer Dongfeng Peugeot-Citroën.
Multiple Sports
Events

Chinese company Asia Digital Group (ADG) and the UK-based Major Events International (MEI) have announced a 'strategic collaboration' around their respective sports, cultural and entertainment industry…
Football
Media

China’s withdrawal as host of the 2023 Asian Cup has undermined some of the most valuable commercial rights deals for the Asian Football Confederation in its 2021-24 cycle, potentially leaving the body f…
Para Sport
Events

The Asian Paralympic Committee has officially announced the postponement of this year’s Asian Para Games.
Football
Events

China has relinquished its hosting rights for the 2023 AFC Asian Cup due to “exceptional circumstances” caused by the Covid-19 pandemic, the Asian Football Confederation (AFC) has announced.
Football
Events

Chinese football clubs have begun training for the forthcoming Chinese Super League (CSL) season despite uncertainty over when the season will begin and where it will be staged, according to local media…
Athletics
Events

The two Diamond League athletics events due to take place in China later this year have been cancelled because of the country’s quarantine requirements and travel restrictions, World Athletics has announced.
Rowing
Events

Shanghai has returned to the bidding table for the World Rowing Championships as one of three contenders for the hosting rights to the 2025 event
Football
Sponsorship & Marketing

Italian Serie A football club AC Milan has expanded its sponsorship deal with smartphone brand Oppo Italia
Multi-sport
Events

The forthcoming World University Games in the Chinese city of Chengdu have been postponed until next year due to the Covid-19 pandemic, the International University Sports Federation (FISU) has announced
Multi-sport
Events

The forthcoming Asian Games in the Chinese city of Hangzhou have been postponed due to ongoing uncertainty caused by the Covid-19 pandemic, the Olympic Council of Asia has announced
Motorsport
Events

Formula 1 should stage three races per season in China when it returns to the country after a four-year hiatus due to the Covid-19 pandemic, according to Mercedes chief executive and team principal Toto…
Canoeing
Media

International Canoe Federation events will continue to be broadcast on Chinese streaming platform Huya until the end of 2024 after the world body renewed its media rights agreement with Lausanne-based…
Badminton
Media

Chinese streaming service Youku is reported to have acquired media rights to Badminton World Federation events as part of a five-year deal with the international federation
Multiple Sports
Finance & Law

Equity conversions said to 'streamline management, create operational efficiencies'
Road Cycling
Events

The Chinese Cycling Association has appointed sports marketing entity Wanda Sports to organise and promote a new national road cycling league, according to Chinese sports industry news website EcoSports.cn
Multi-sport
Events

There is a “possibility” the forthcoming Asian Games will be postponed due to the ongoing effects of the Covid-19 pandemic in China, the director general of the Olympic Council of Asia has warned.
Esports
Fan Engagement

Berlin-based esports team G2 Esports is the most influential overseas esports outfit on Chinese social media platforms, according to the latest edition of the Esports Red Card Report by digital agency…