China
Yili plant-based brand backs China’s women’s basketball team
Chinese dairy giant Yili's plant-based products brand Yili Zhixuan has become an official partner of the Chinese national women's basketball team
Chinese Cycling Association agrees deal with Dongfeng Peugeot-Citroën
China's national cycling federation has agreed a 'strategic cooperation' with car manufacturer Dongfeng Peugeot-Citroën.
ADG and MEI announce partnership around sports industry events
Chinese company Asia Digital Group (ADG) and the UK-based Major Events International (MEI) have announced a 'strategic collaboration' around their respective sports, cultural and entertainment industry…
AFC faces revenue hole, tricky host decision, after China’s Asian Cup withdrawal
China’s withdrawal as host of the 2023 Asian Cup has undermined some of the most valuable commercial rights deals for the Asian Football Confederation in its 2021-24 cycle, potentially leaving the body f…
APC formally postpones 2022 Asian Para Games in Hangzhou
The Asian Paralympic Committee has officially announced the postponement of this year’s Asian Para Games.
China relinquishes Asian Cup hosting rights due to Covid-19 pandemic
China has relinquished its hosting rights for the 2023 AFC Asian Cup due to “exceptional circumstances” caused by the Covid-19 pandemic, the Asian Football Confederation (AFC) has announced.
CSL clubs ‘begin training’ despite uncertainty over forthcoming season
Chinese football clubs have begun training for the forthcoming Chinese Super League (CSL) season despite uncertainty over when the season will begin and where it will be staged, according to local media…
Covid-19 continues to plague Diamond League events in China, rugby in Japan
The two Diamond League athletics events due to take place in China later this year have been cancelled because of the country’s quarantine requirements and travel restrictions, World Athletics has announced.
Shanghai lines up fresh World Rowing Championships bid after cancelled 2021 event
Shanghai has returned to the bidding table for the World Rowing Championships as one of three contenders for the hosting rights to the 2025 event
Oppo Italia expands AC Milan sponsorship
Italian Serie A football club AC Milan has expanded its sponsorship deal with smartphone brand Oppo Italia
Chengdu Universiade postponed for second time
The forthcoming World University Games in the Chinese city of Chengdu have been postponed until next year due to the Covid-19 pandemic, the International University Sports Federation (FISU) has announced
Asian Games postponed, Asian Youth Games cancelled due to Covid-19 pandemic
The forthcoming Asian Games in the Chinese city of Hangzhou have been postponed due to ongoing uncertainty caused by the Covid-19 pandemic, the Olympic Council of Asia has announced
Wolff calls for China to host more F1 races
Formula 1 should stage three races per season in China when it returns to the country after a four-year hiatus due to the Covid-19 pandemic, according to Mercedes chief executive and team principal Toto…
Huya renews ICF rights in China as H&A Media tie-up extended
International Canoe Federation events will continue to be broadcast on Chinese streaming platform Huya until the end of 2024 after the world body renewed its media rights agreement with Lausanne-based…
China’s Youku ‘strikes five-year deal’ for BWF rights
Chinese streaming service Youku is reported to have acquired media rights to Badminton World Federation events as part of a five-year deal with the international federation
On Location, Endeavor China now wholly owned by Endeavor
Equity conversions said to 'streamline management, create operational efficiencies'
Wanda Sports to organise and promote Chinese road cycling league
The Chinese Cycling Association has appointed sports marketing entity Wanda Sports to organise and promote a new national road cycling league, according to Chinese sports industry news website EcoSports.cn
Asian Games faces possibility of being postponed, says OCA director general
There is a “possibility” the forthcoming Asian Games will be postponed due to the ongoing effects of the Covid-19 pandemic in China, the director general of the Olympic Council of Asia has warned.