China
Volvo drives new strategy
Volvo has restructured its sponsorship of golf – extending his long-term commitment to the sport, but ending its naming rights deal of the PGA Championship at Wentworth.
NFL eyes China
The NFL is set to make a push into the potentially massive Chinese market, with plans afoot to stage an exhibition game there.
Votaw fights for golf gold
LPGA commissioner Ty Votaw says the association is doing ‘everything we can’ to get golf onto the Olympic schedule for 2008.
Bernie’s China vision
Formula One supremo Bernie Ecclestone says a Chinese-backed team could be around the corner – with the hunt now on for a Chinese driver.
Visa goes to the gym
Visa has signed a multi-million dollar sponsorship deal to become title sponsor of the US Gymnastics Championships.
Beijing book for Games mediation
A leading book studying the mediation of sports disputes is to be published in China in the run-up to the 2008 Beijing Games.
DHL delivers F1 deal
Delivery giant DHL has signed a major sponsorship deal with Bernie Ecclestone to become a global partner of Formula One.
TSA signs new COO
Asian sports marketing company Total Sports Asia has appointed a new chief operating officer.
Coughlin signs with Speedo
Swimwear giant Speedo has signed an endorsement deal with US world record holder Natalie Coughlin.
IMG’s new tourism target
Sports marketing giant IMG is expanding into global tourism as it looks to increase its consultancy base.
Rangers & Shenzhen team up
Scottish soccer club Rangers has signed a three-year deal with China Super League side Shenzhen Jianlibao.
V8 drives into China
One of Australia’s biggest sports is expanding into China after organisers of the V8 Supercar Championship Series signed a deal to race in Shanghai.
Dorfman joins new motor series
A major new global motorsport series is to be launched next year – with nations rather than individuals battling it out for glory.
Lenovo joins TOP sponsors
It has been the subject of speculation for months, but finally the IOC has confirmed it has signed the first Chinese company to its TOP programme.
Parallel tees up Asian drive
Sports marketing company the Parallel Media Group (PMG) has bought the remaining stake in Asian PGA Tour Ltd (ATL) - and settled its long-running dispute with former partner the World Sport Group.
Bud travels to Turin
Budweiser has signed a deal to become official beer sponsor of the Turin Winter Games in 2006.
Tyson set for China?
China’s positioning as a host of major sporting events could be set for another boost after reports Mike Tyson is looking to stage a fight in Beijing.
IEC gets TV deal
IEC in Sports has signed a deal to distribute TV rights for FIFA World Cup qualifying games in Malaysia.