China
Formula 1 set for TV success
The new Formula One season gets underway in Australia this weekend – with one leading TV ratings expert predicting the sport is back on track.
Lacoste extends ATP deal
Sportswear brand Lacoste has renewed its major sponsorship deal with the ATP.
Athens: ‘Challenging but feasible’
IOC president Jacques Rogge says he remains confident Greece will deliver a successful Olympic Games, despite an increasingly tight schedule to have everything in place ready for the August start date.
McDonald’s extends TOP deal
Fast-food giant McDonald’s has signed a major, multi-million dollar, extension to its global sponsorship of the Olympic Games.
Beijing impresses IOC chiefs
Beijing is on course for the 2008 Olympic Games – and assured IOC chiefs all venues will be ready two years before the opening ceremony.
Tibbs teams up with Paris
Jon Tibbs, the PR guru behind the successful Athens and Beijing Olympic bids, has joined the Paris team chasing the 2012 Games.
Amway sponsors snooker
Chinese snooker’s highest profile national event has secured a new title sponsor.
Yao Ming’s Lovin’ new deal
NBA sensation Yao Ming has signed a multi-million dollar, multi-year deal with fast food giant McDonald's.
IOC plan Athens meet
The IOC's Executive Board will meet for the first time in this Olympic year - in Athens, home of the 2004 Games.
China tees up second event
China's growing importance on the international sporting stage and growing economy has won it a second tournament on this year's PGA European Tour.
Swatch starts Turin countdown
The countdown to the Turin Winter Games in 2006 has begun - and to mark the occasion one of the event's major sponsors has helped unveil a massive clock in the city centre.
Shanghai on track
Organisers of the first Formula One race to be staged in China say construction of the track is on course for completion by the end of next month.
Blatter & Rogge meet
Two of the most powerful men in world sport met in Switzerland yesterday – with the issue of doping taking centre stage.
Telstra renews AOC deal
Telstra has renewed its sponsorship deal with the Australian Olympic Committee (AOC), extending the association to 16 years.
OCA to hold Doha meetings
The Olympic Council of Asia has announced that it will hold its major council meetings to coincide with the Qatar Sports International (QSi) event in Doha on April 5-7.
Extreme’s building blocks
Extreme Entertainment, formerly Extreme International, has signed a new deal with broadcasters in India and West Africa.
QSi returns for 2004
The Qatar National Olympic Committee (QNOC) is to repeat its successful business event Qatar Sports International (QSi) in April.
Bernie speaks out for Bahrain
Bernie Ecclestone has once again spoke out in defence of the first Formula One Grand Prix to be staged in the Middle East – and played down reported terrorist threats to the event.