China

Pan-regional Asian sports broadcaster ESPN STAR Sports (ESS) has successfully concluded an exclusive multi-year rights agreement with the English Football Association.

The NFL has struck a TV rights deal for live coverage of next month's Super Bowl with Chinese national broadcaster China Central Television (CCTV).

Malaysia is to post a bid to host the 2010 Asian Games.

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Former US congressman and chairman of USA Football Jack Kemp will present a keynote address at the forthcoming International Sport Summit 2004 conference.

Manchester United’s brand power in China could return to the levels it enjoyed when David Beckham donned the red jersey if it signs a leading Chinese soccer player, claim Sport+Markt.

The NBA's growing international presence has again been proven after the league signed a raft of TV rights deals across the globe.

Two further tenders have been awarded for the construction of three new sports venues ahead of the 2008 Olympics in Beijing.

BMW Williams could be about to pull a marketing masterstroke after confirming it is to give the first Chinese racing driver a trial.

Beijing is investing more than $3billion in the development of four expansive logistics parks in time for the 2008 Olympics.

Infront Sports & Media is making a significant move into Asia after signing a five-year marketing agreement for the Chinese Super League which launches next year.

The image rights row between NBA star Yao Ming and soft drinks giant Coca-Cola has been resolved in an out-of-court settlement.

NBA star Yao Ming has signed his much-predicted sponsorship deal with sports goods brand Reebok.

NBA TV, the league’s 24-hour television network, will broadcast the semi-finals and final of the 2003 Asian Championships.

IEC in Sports has renewed its agreement with the Chinese Badminton Association to represent the IBF China Super Grand Prix Championships.

The IOC will hear the latest updates on the Athens, Turin and Beijing when its Executive Board meets in Lausanne later this week.

Italy's Serie A is the most popular European soccer league among Chinese fans - with the English Premiership close behind, according to a major new report entitled Football in China.

UK free-to-air network Five has renewed the Australian V8 Supercar motor racing series for 2004.